A Study On Security Market Strategy For Firm A In Jilin

In the nineties of the 20th century,China's security industry has entered a stage of rapid development.The investment in government projects has increased year by year,such as expressway,safe city,intelligent transportation,energy and petrochemical industry,and promote the rapid development of China's security market,security companies at this stage mushroomed development.In recent years,with the continuous improvement of people's material standards,safety awareness also increased,the demand for security monitoring products and solutions are increasing,to promote the field of security monitoring continues to provide a greater market for security monitoring.Security products not only applied to the national key projects,but also into the tens of thousands of households.But with the rapid progress of science and technology,market opportunities continue to increase,but also usher in a more intense market competition.A company is the security industry started relatively early product suppliers,product line tends to be stable,technology innovation,with a good brand effect.But the face of more and more competitors,products tend to homogenization,the existing marketing strategy is not conducive to the improvement of corporate performance,not enough to support the long-term development of enterprises,but not in this highly competitive market environment The company brought large-scale expansion.In recent years,Jilin regional security market investment increased year by year,but A company and other market share is stagnant.Therefore,the urgent need for in-depth analysis of the enterprise situation,breaking the existing bottlenecks,to develop a reasonable marketing strategy is imperative.First of all,this article analyzes Jilin Province security market environment,summarizes the status quo and characteristics of security industry.Secondly,through the analysis of Company A itself,the status quo and competitive situation of Jilin regional market are studied in detail,and then the SWOT analysis method is used to analyze the competition situation in Jilin area.Finally,the use of 4P marketing strategy theory of A company Jilin regional marketing strategy one by one to determine.In this paper,the theory of practice,the company's Jilin regional market marketing strategy in-depth study,hoping to face a problem they have a comprehensive understanding of the search for a good solution,but also for other enterprises to provide reference to Companies with the same problems are innovating in solving similar problems and contributing to industry and society.