Research On Performance Evaluation Of Ninestar’s Acquisition Of Lexmark International Based On Balanced Score Card

Faced with the changing economic situation,enterprises are indeed facing greater competitive pressure.Only by improving their own capabilities and advantages,can they improve their competitiveness and survival opportunities in the market.Nowadays,mergers and acquisitions have become a way for enterprises to seek development.With the increase of mergers and acquisitions,people from all walks of life pay more attention to the degree and effect of mergers and acquisitions.Whether the performance of enterprises is improved after mergers and acquisitions,and whether the development situation of enterprises is good,have become very important issues.Therefore,in this context,many scholars began to study the comprehensive evaluation method of M&A performance.Based on the balanced scorecard,this paper establishes a comprehensive enterprise performance evaluation system.Compared with the traditional performance evaluation methods,the Balanced Scorecard not only evaluates the performance of enterprises from the financial point of view,but also evaluates the performance level of enterprises from the non-financial point of view in combination with the strategic objectives of long-term development of enterprises,involving many aspects related to the profitability and development of enterprises.In terms of finance,customers,internal processes and learning growth,the company’s performance in M&A is fully evaluated in order to understand the overall situation of M&A.Firstly,this paper introduces the basic situation of the two companies,summarizes the background,motivation,process and characteristics of Ninestar’s M&A of Lexmark under the trend of "M&A fever",and has a more comprehensive understanding of Ninestar’s M&A of Lexmark.Then,it applies the four dimensionsof BSC,namely finance,customers,internal business processes,learning and growth,to Ninestar’s M&A of Lexmark.Case study,combined with relevant diagrams to conduct comparative performance evaluation analysis,and find out the reasons for the change of Ninestar’s performance.Then,we can get some inspiration for Ninestar’s M&A of Lexmark,which is conducive to the long-term and stable development of the enterprise.