Study On The Development Of Rural Tourism In Hongze District

Exploring rural tourism in Hongze District is in response to the implementation of the national call and local policies.The implementation of the rural revitalization strategy in the 19 th National Congress of the Communist Party of China is a good signal for the development of rural tourism.This thesis takes the research on rural tourism development in Hongze District as the topic,starting from the definition of related concepts of rural tourism,and clarifying the concepts involved in rural tourism,including rural tourism,characteristic towns,rural revitalization,sustainable development,industrial integration and Tourism psychology and so on.Then,by analyzing the natural and geographical conditions and social economic conditions of Hongze District,we explored the historical sites and famous product resources of rural tourism,and summarized the three modes of rural tourism development:government-led model,enterprise-led model and individual free development model.In view of the current status quo,analyzing the advantages and disadvantages of development,and pointing out that Hongze's development of rural tourism have many unique advantages,including location advantages,policy advantages,market advantages and price advantages.Compared with other counties and districts,the current development of Hongze rural tourism has obvious disadvantages.The main points are as follows: First,the scenic spots are mostly in the viewing category,and the interactive experience is less;second,the tourist mascots are few,and the popularity needs to be improved;Third,the lack of brand of local products,lack of scale effect;Fourth,the outflow of young and strong population,lack of labor.At the same time,the development of rural tourism in Hongze also has problems such as delayed development of planning,inadequate promotion and promotion,insufficient improvement of product value and imperfect infrastructure.The author analyzes the reasons and draws four reasonable and feasible suggestions.The first is reasonable planning and facing the future.Adhere to the development of agriculture,and go out to learn the development model of agricultural towns and strong agricultural towns,learn and draw on good experiences,and integrate various types of industries such as planting,picking,animal husbandry,and fishery farming to form a sightseeing agriculture..To transform government leadership into government guidance,the government should conduct a reasonable "simple government decentralization" for marketization,test the results of the government to guide rural tourism through the market,encouragemarket-oriented rational competition,encourage all parties to invest in Hongze and provide it with policy support,strengthen the links with the well-known domestic travel companies such as Tongcheng,Qunar,and go hand in hand,mutual benefit and win-win.Standardize the integration of various rural tourism industries in the region,and strive to make the industry bigger and stronger.The second is to strengthen publicity and actively promote it.Creative communication.By making small videos of tourist attractions,inviting online reds,and star outdoor broadcasts to upload vibrato software to catch the eyes of tourists.Strengthen communication with famous domestic programs,such as “China on the tip of the tongue”,promote the authentic Huaiyang cuisine in Hongze District,and attract diners from all over the country through food;contact“Yinyuetai”to hold a country music festival,invite Well-known bands and singers,live broadcast through the media.Actively cooperate with Ctrip,Tongcheng,Qunar,and other well-known domestic travel companies to promote online broadcast,and customize online travel promotional messages on their official websites and apps.Expand the publicity,actively launch the power of the township,contact the foreign township,the villagers' association,conduct publicity and promotion in the city,investigate the tourism industry leaders of the Hongze,and invite them to act as the image speakers for the rural tourism of Hongze District.Establish a special travel website,travel microblog,travelling public number,etc.,and carry out operation management by special personnel.In the early stage,through the forwarding,commentary and other means,quickly accumulate attention from tourists and other people.Shaping the propaganda typicals in the promotion of tourism products.Hongze District is still mainly based on Hongze Lake.It is necessary to maintain its vitality in the tourism market through the development of Hongze Lake.At the same time,grasping the cultivation and promotion of new brands,can occupy a certain position in the competitive incentive tourism market.The third is to tap the brand and highlight the value.To develop a diversified brand,Hongze Lake,as the largest resource treasure in Hongze District,has great potential for development.It can develop boutique route brands,homestay brands and agricultural product brands around Hongze Lake.In-depth exploration of the value of the content,for Hongze Lake and other historical and human resources can not be shallow development and simple use,but to further explore its connotation and make targeted publicity and marketing programs.For tourism towns,we must fully explore their characteristics and not engage in repeated development.Consolidate and upgrade the industrial chain,we must continue to consolidate theexisting Hongze Lake aquatic products industry,and make the aquatic products trade bigger and stronger.We must not only stay in the fresh trade,but also make different products by secondary processing of the products to enter the market.The fourth is to increase investment and improve a complete support.we should increase financial supply and guarantee infrastructure construction.We also should improve the service level,because the service level determine whether the rural tourism in Hongze District can go high and go far.The overall quality of tourism practitioners determines the service level of rural tourism in Hongze District.We should also strengthen management.It is necessary to clarify management powers and responsibilities.The district government will lead all units and townships to jointly manage and set up work leading groups to comprehensively coordinate tourism development work,and clearly define tasks in place to prevent rumors.Through the research on the development of the new rural tourism model in Hongze District,the thesis aims to explore new ideas and new directions of rural tourism development,avoid the traditional tourism development model,and study how rural tourism development in the rural revitalization environment caters to the times and tourists' needs.It provides theoretical reference for the development of rural tourism in Hongze District,and provides new ideas and new highlights for the development of urban tourism in the Hongze Lake Basin and even the country.