Financial Analysis Of Transformational Light-Asset Operation Model In Greentown

With the development of China's economy,the process of urbanization has been accelerating,boosting China's real estate industry has become a pillar industry of the current national economy.Many real estate companies have also achieved scale expansion with good market conditions.However,in recent years,the country has begun to clarify the housing property of “staying and not speculating”,the regulation and control policies are becoming more and more stringent,and the land dividend is gradually disappearing.The profit model of real estate enterprises is changing,and investment and development are separated.Become a trend.Under this circumstance,it is imperative for real estate enterprises to implement transformation.Greentown,as one of the earliest real estate companies in China,has won the good reputation of consumers with its excellent product quality for many years.However,due to the rapid pace of expansion,many capital chain crises have occurred.In retrospect,Greentown decided to combine the brand advantages and management experience of the company to transform the light asset operation model.In recent years,Greentown has established a “one five-wing” pattern,accelerated the development of agency construction,and achieved diversified layouts.In general,the transformation effect has become a model for industry learning.Therefore,this article chooses Greentown as the research object,which is also representative.The first chapter of this paper begins with the definition of the research background,research significance,research methods and research ideas,and specifies the framework and context of the full text.The second chapter will review the related theories of real estate enterprise transformation and light asset operation mode,and introduce the relevant theoretical basis of this paper to lay the foundation for the full text.The third chapter analyzes the current development status of China's real estate market,introduces the characteristics of real estateenterprises to implement the light asset operation mode,and then draws the necessity of real estate enterprises to transform the light asset operation mode.The fourth chapter introduces the case to be analyzed in this paper.After introducing the basic situation of Greentown and the motivation and feasibility of its transformational light asset operation mode,it focuses on the transformation process.The fifth chapter is the key evaluation link of this paper.This part will calculate and analyze the representative financial indicators and EVA before and after Greentown's transformational light asset operation mode from the traditional financial analysis and the relatively new economic value-added dimension.And combined with other financial data,in order to comprehensively evaluate the financial effect of Greentown's transitional light asset operation model.The sixth chapter will combine some shortcomings of Greentown's transitional light asset operation model as analyzed in the previous section,and propose optimization suggestions accordingly.The seventh chapter is the conclusion part of this paper.It mainly combines the above analysis to draw the conclusion of the paper,and summarizes the shortcomings and prospects of this paper.The innovation of this paper lies in the following two points.First,this paper focuses on the road of light asset model transformation of real estate enterprises.Under the background that the current real estate industry is still the pillar industry of China's economy,the research on the light asset model is concentrated in the fields of manufacturing and Internet,and the research on the light asset model of the real estate industry is relatively rare.Therefore,by analyzing Greentown China The typical case can play the role of seeing the micro-knowledge;Second,the paper introduces the EVA evaluation method when analyzing the financial performance of Greentown China.Through this method,Greentown China's ability to create value after transforming its light asset operation model can be more comprehensively measured,thereby more objectively evaluating its financial effects after the transition.