Research On Marketing Strategy Of China Mobile Communications Group Co.,Ltd In Liaoyuan

With the advent of mobile Internet,the demand for mobile internet is growing rapidly and the scale of users is expanding.Network Technology on the mobile internet is a good optimization,reflected in the handheld mobile terminal mobility,ease of operation and speed and other advantages.The mobile Internet experience has become a very important part of modern life,which shows that the new generation of mobile communication technology is gaining consumer recognition.The development of national economy,the popularization of smartphones and the change of consumer attitude all provide a broad space for the diversified development of 4G business.In the 4G era,how operators face the more saturated new market to adapt to the needs of consumers,how to face the rapid technological breakthroughs to adapt to the development of the Times,this is a difficult problem in in front of China Mobile and other enterprises ?Taking Liaoyuan Mobile Company as an example,this paper discusses in detail the analysis and formulation method of enterprise marketing strategy in the new period in six parts.The first part is the introduction,expounds the important guiding significance of the research marketing strategy to the future development of the enterprise,and introduces the research theory at home and abroad.The second part is the analysis of the development status of Liaoyuan Mobile company's target user group and so on.The third part uses three kinds of theoretical methods to analyze the external development environment faced by enterprises.The other part uses SWOT analysis method,according to its own conditions and external environment to determine the company's advantages,disadvantages,opportunities and threats,which leads to the company's relevant marketing strategy direction.The V part is on the basis of SWOT analysis of Liaoyuan Mobile company,determines the marketing strategic target direction of Liaoyuan Mobile company.Formulated the Enterprise Marketing Strategic plan and implementation measures.The sixth part draws the conclusion and looks forward to the future development direction of the industry.This paper makes full use of the basic theory of marketing research,analyzes the means and methods of developing the marketing strategy of operators in the 4G era,and these views also have universal research significance for the general network Operation Enterprises.