| With the advent of the era of financial technology,various Internet financial products have emerged one after another,constantly impacting the business of commercial banks,which has affected the performance of commercial banks to a certain extent,making commercial banks have to carry out reforms and transformations quickly,adapt to the development of the times,and rely on the Internet.Technology to improve its business to enhance its competitiveness.The performance evaluation system of commercial banks is an important factor in determining their own competitiveness.Facing the increasingly fierce competition,the performance evaluation system of commercial banks should be more perfect.However,although many banks in China have applied the balanced scorecard to their performance evaluation,the effect in the actual application is not satisfactory.It is no longer able to cope with the development needs of the banking industry in the context of Internet finance.A sound and effective performance evaluation system will help improve the competitiveness of banks to cope with the constant impact of Internet finance companies.This paper firstly proposes that in the context of Internet finance,it is of great practical significance to study the performance evaluation of commercial banks based on balanced scorecards.Secondly,it introduces the theoretical basis of commercial bank performance evaluation and related concepts of balanced scorecard.Taking A commercial bank as an example,this paper analyzes its existing performance evaluation system,finds out its existing problems,and analyzes the necessity and feasibility of introducing the performance evaluation system of balanced scorecard.Under the guidance of the design principle of the Balanced Scorecard,based on the business operations and strategic objectives of A Commercial Bank,a performance evaluation system based on the Balanced Scorecard is constructed.Finally,it puts forward the problems that should be paid attention to during the implementation process and the corresponding safeguard measures.This paper helps to improve the performance evaluation system of A commercial bank’s balanced scorecard,and provides reference for the establishment of performance evaluation system of commercial banks in China to promote the development of China’s commercial banks’ performance evaluation system and enhance business.Banks operate efficiently and enhance their competitiveness in the banking industry. |
