Research On Marketing Strategy For Commercial Paper Of First Automobile Finance Co.,Ltd.

The bill market is an important sub-market in the form of the domestic financial market system.In recent years,the state has successively introduced relevant management measures and financial policies,aiming at directing funds to the development of the real economy,focusing on solving the problem of difficult and expensive financing for small,medium and micro enterprises in the industrial chain,and striving to cultivate the ability and level of finance to serve the real economy.As an important payment and settlement tool in trade for a long time,bills have effectively solved the problem of receivables and commercial credit between enterprises.Among them,bank acceptance bill provides credit guarantee for medium,small and micro enterprises through the intervention of bank credit,and solves the tense situation of internal cash flow.In recent years,in addition to bill payment and settlement,its financing property has been fully recognized by the market,and more and more attention has been paid to the market participants.This paper around the faw financial instrument business marketing strategy,the front part mainly on research methods,research contents and the current main paper business process of the research status at home and abroad in this paper,and then based on the SWOT tool for the current paper market internal and external environment are analyzed and put forward the faw financial instrument business status quo and the problems faced by the current marketing,find out the faw financial problems in the process of paper business marketing reasons.At the same time,the STP strategy is used to make market segmentation of the note business of faw finance company,and the choice of target market and market positioning is made.The last part is based on 4 p theory,integrated from the aspects of concept,product,strategy,channels,etc for faw generalizes the financial company paper,respectively,according to faw financial instrument business marketing,aiming at faw financial instrument business marketing put forward the improvement Suggestions,put forward the combination strategy and strategy implementation safeguard.The purpose of this study is to further enhance the market recognition of faw financial company’s bills,improve the circulation capacity and liquidity of faw financial company’s bills,and thus improve the market share of faw financial company’s bills business.At the same time,the author hopes that in the implementation and application process of faw finance company’s e-ticket business marketing strategy,it can form a demonstration effect in the industry and effectively promote the healthy and sustainable development of the overall bill of the financial company.It is of great significance to actively formulate the e-ticket business portfolio marketing strategy of faw finance company and carry out the bill business marketing and practical application of faw finance company to improve the overall automobile production and sales of faw group and promote the healthy development of the bill business of faw finance company.At the same time,after reviewing relevant theories,industry trends,the status quo of the unit and other contents,this paper proposes to avoid homogenization of price competition and develop differentiated bill products and channel competition.Relying on the Internet bill integrated service platform for marketing is the feasible path to achieve marketing goals.The strategy proposed suits the actual situation of enterprises,complies with the development trend of Internet marketing,and has operability.In this paper,a variety of bill business model is used for reference,and the advanced marketing theory and bill business form are combined.