Study On The Development Strategy Of Economic Information Business In China Economic Information Agency

With the changing in the market situation and the development of the economic environment,the market competition is becoming fierce,and the government and enterprises are increasingly demanding information consultation in decision-making.Under the background of economic globalization,the status of economic information business in information consultation is becoming more and more important,leading to the growing dependency of the customers,and Chinese domestic economic information consulting market has gradually developed.China Economic Information Agency is the main responsibility of Xinhua News Agency.It is engaged in economic information collection,product production,product marketing and customer service.The economic information business of China Economic Information Agency combines resource advantages with the development of business level,adheres to the international,market-oriented,and professional path,and strives to build an information service organization that meets China’s economic development trends and has industry influence at home and abroad.Firstly,the paper introduces the research background and research content of the thesis,by a variety of research methods,summarizes the viewpoints in the relevant literature as the theoretical support of the current research,and uses the theory of strategic management and service management to select a scientific and rational development strategy for the economic information business of China Economic Information Agency.Secondly,with the tools of SWOT analysis and PEST analysis,analyze the internal and external environment,analyze the current situation and problems of economic information business in China Economic Information Agency,and point out the problems in business operations and business development.By using PEST analysis,analyze the macro environment of economic information business in China Economic Information Agency,analyze it from four aspects: politics,economy,culture and technology,and by using SWOT analysis to identify the advantages,disadvantages,opportunities and threats of business development.Finally,through the comprehensive analysis of the SWOT matrix,select the applicable optimization strategy,and demonstrate the safeguards for the implementation of the strategy,elaborate the safeguard measures such as organizational structure,product operation,and human resources training are elaborated.Combined with the operational situation of economic information business in China Economic Information Agency,choose the path of economic information business development strategy and specific implementation recommendations: Design products around user needs,build core business platform.Innovate information service mode,improve information consulting service capability and service quality.Strengthen brand building,improve user experience.Improve the level of informatization,realize intelligent sharing of data resources.Improve marketing promotion Strengthen interaction with customers.The implementation of the strategy requires the head office,branches and departments to work together and integrate resources to effectively promote and achieve sustainable development.After the discussion and analysis of this paper,we could provide some reference materials for the formulation and implementation of the economic information business development strategy in China Economic Information Agency.