Small And Medium-Sized Garments Trading Company Customer Relationship Maintenance

With the rapid development of electronic commerce and global economic integration,the development of the Garment Trade meet a great change.Domestic garment export industry competition has become more intense under the rapid ascension of the domestic economy situation.Small and medium-sized garment trading company as the mainstay of garment export industry,now is facing more challenges in such a competitive environment.Not only the problem of traditional trade risk problem,but also the rising production costs,the appreciation of the RMB,international settlement risk,the change of customer requests and so on.Therefore,in this situation,the garment trade company management concept changed into taking the customer request as the center instead of centering on the quality of production.In facing these problems,scientific and effective manage customer relationship,and how to obtain overseas customers and establish long-term cooperative partnership with overseas customers has become focused on small and medium-sized garment trading company.Reduce the loss of customers,make customers long-term stability exist in small and medium-sized garment trading company is very important.Founded in 2006,W trading company is a professional garment trading company.The company mainly exports washed denim garments,other washed woven clothing products.Over the ten years of development,the company almost kept on providing high-quality products to clients as its the service standards.With the quantity of customer increased and the change of external environment,the customers of W trading company now changed a lot,such as big quantities' customers purchase order in Southeast Asia,internal small customers cannot ship out on time.The quantity of customer complaints,loss,and claim happened more and more in W trading company.The customer relationship management problems of W trading company exposed gradually with the time goes on.The problems happened on the customer relationship management are easy to influence W the steady development of the company.This article will focus on analyzing W trading company in the process of enterprise management to its currents customer relationship maintenance,give reasonable improvement strategy to solve the problem on customer management.Based on the guidance of the related theories of customer relationship management,fully use of classification comparison and system analysis method,the article expounds the theory of customer relationship management related knowledge,focuses on the importance of customer relationship maintenance and customer value and customer segmentation.First of all,this article introduced the W trade companies' background information and organization structure.Then,confessed W trade company foreign trade business operation process route,and explained the macro envirorment/internal conditions of customer relationship maintenance for W trading company,then expounds the traditional W trading company customer relationship maintenance,and points out the traditional customer relationship management problems in W trading company.Described the traditional customer relationship maintenance caused problem of the customer churn,less satisfaction,etc.Based on this,the article points out the improved goal,and explained the customer relationship maintenance strategies in order to achieve the goal and enhance the competitiveness of enterprises.It is also for other related enterprise management provide certain reference.