Research On Customer Relationship Management Optimization Of Flextronics Electronics Technology (Suzhou) Co., Ltd.

With the progress of globalization improvement,business develops at high speed with increasingly fierce market competition at its industry region which seeks higher enterprise marketing management.Under the condition of limited enterprise resources,how to better serve customers to improve their satisfaction and loyalty plays a vital role in the development of enterprises.Many companies have increased customer management to the level of enterprise strategy.The emergence of customer relationship management stems from the renewal of management concept,the driving of business demand and the highly improvement of information technology,which is the technology and innovation progress in the Internet era,and has been widely practiced in the business community.In order to further improve the market competitiveness,expand the scale of customers,enhance service awareness,customer fundamental,better consolidate and occupy the market,the enterprise must serve as the fundamental development strategy,take the customer as the center,further enhancing service consciousness.At the same time,we should learn from the advanced management technology,adopt advanced information technology and scientific management methods,and establish a perfect,technological innovation customer management system.Flextronics group is a leading EMS enterprise,providing a full range of services for all customers worldwide.After decades of development,it has formed the advantage of economies of scale in manufacturing,procurement,design,logistics and other fields,make great use of global resources,it not only provides wide kinds of products for customers in various industries,but also made a positive contribution in promoting customer value and service innovation.Flextronics has set up factories in in many countries with a set of operating facilities and perfect team.Flextronics(Suzhou)has always put the needs of customers in the first place,it continuously creates customer value,establishes long-term stable customer relations to enhance the competitiveness and enlarge its scale and profitability.With the arrival era from globalization to diversification,customers have more choices and opportunities.For Flextronics,if it wants to maintain sustained competitiveness,it needs to work hard to innovate and reform to meet customers' personalized needs for production and service.When customers are flooding the information,how to get to know customers' feelings and understand the market changes to give customers prospective advice is the mechanism many electronic manufacturing business lacks.In this paper,Flextronics takes customer management system on as the research object.Firstly,the characteristics of the new and old customers are analyzed,and the necessity of optimizing the customer management relationship strategy in the electronic industry is put forward.Furthermore,the existing customer management system of Flextronics Corp is studied and analyzed.Through sorting out the current business process of Flextronics Corp and combining with the author's own working experience,the shortcomings of Flextronics Corp's current customer management system are found and proposed.On the basis of the shortcomings proposed,the optimization scheme of the Flextronics customer management system is further proposed.Based on the theory of customer management,the optimization scheme is from new customers exploration optimization plan,customer relationship maintenance and optimization plan,customer satisfaction and loyalty improvement plan,customer service optimization plan,and information system improvement plan.This paper not only has important reference value for foreign electronics such as Flextronics manufacturing company of customer management in China market,but also has certain reference significance to the implementation of customer marketing strategy of domestic electronic manufacturing enterprises.