A Multi-dimensional Analysis On Advertising Promotion Of Cosmetics Industry

With the continuous development of information technology and science technology,advertising media and advertising forms become more and more diverse.And the distribution channels of retail cosmetics are no longer shown in single-dimensional way.New technology and new ideas make consumers pay more attention on advertising content and its presentation form.It is obvious that single-dimensional advertising can no longer meet the needs of business owners and consumers.This paper focuses on exploring the practical application and case analysis of multi-dimensional advertising in cosmetics industry.This paper mainly studies the multi-dimensional advertising analysis in cosmetics industry.Finding the operation of multi-dimensional advertising in major cosmetics brands.We also interview some audiences and views their attitudes on multi-dimensional advertising.This paper mainly uses questionnaire analysis and interview method.Combines the concept of integrated marketing method to finish this study.This paper makes a preliminary introduction to the characteristics and value of multi-dimensional advertising way.By analyzing the actual market operation of brand multi-dimensional advertising with examples.It summarizes the multi-dimensional advertising usage and presentation methods on modern enterprises.And as an extension,it also summarizes the existing problems of using multi-dimensional advertising.Then it shows preliminary suggestions to the cosmetics companies on using multi-dimensional advertising.This paper holds that advertising link should be a long-term ? well-planned and systematic behavior.Multi-dimensional advertising usage is an important core idea for enterprises."Always create advertising from the perspective of consumers".We know that the consumer group is constantly changing.The changes of the modern business environment make consumer behavior more complex,which is a new and greater challenge to the advertising marketing of enterprises.Finally,the article combines the characteristics of Chinese local cosmetics enterprises to analyze the multi-dimensional usage.Chinese local cosmetics enterprises make use of national characteristics and local resources.They make use of regional differences to create new advertising ideas.They use local media materials to attract consumers and analyze the problems.They also take the advantages of the multi-dimensional advertising usage on Chinese cosmetics enterprises.