A Study On Vertical Cooperation Mode Selection Of Black Tea Growers In Yingde

Britain is one of China’s three big black tea,black tea is one of the Yingde city local important economic crop,is of great significance to promote local economic development,is now a growing number of farmers to the variety of plant,and as the British black tea industry to industry scale,industry standardization,scientific management,and brand,seamlessly direction,Yingde black tea farmers to more adapt to market demand for high quality development,for the cooperative mode selection and application put forward higher request,the traditional market transaction mode to produce a product by far cannot meet the needs of the consumers,coupled with the field survey,It can be seen that there are limitations of regional economy,low degree of quality standardization and insufficient effectiveness of contract constraint in the selection of vertical cooperation mode of Yingde black tea growers.Yingde black tea growers’ choice of vertical cooperation integration can solve the disadvantages of market trading mode from the aspects of income uncertainty brought by scale market fluctuation and reduction of transaction cost.Based on the analysis on transaction cost,production at home and abroad,vertical coordination causes and effects,the vertical integration of collaborative quality safety related literature research,puts forward the six related hypothesis,empirical research,respectively is to look for the difficulty of the buyer,the difficulty of the agreed price,transportation,the difficulty of the black tea,recover the amount of certainty,tea garden variety replacement or other crop loss rate,black tea,the difficulty of the technique is applied to other agricultural production,the good interpersonal relationship for the difficulty of other agricultural production in six aspects of Yingde black tea farmers in vertical cooperative mode choice.Through on-the-spot investigation questionnaire data can be learned that Yingde black tea farmers mainly male farmers,is more worried about the risks of a "market risk",has urgent need for access to government policy guidance,satisfied with the current income level is not high,better improve the efficiency of land use in contracting land way.Based on the comprehensive analysis of this paper,the selection of cooperation mode between Yingde black tea growers is affected by many factors.Second,promote the scale of production;Third,increase input,reduce transaction cost;Last is to buildperfect black tea quality standard system,guide close collaboration to develop.