Research On The Path Of Loyalty Improvement Of Logistics Outsourcing

Logistics outsourcing has become a major development trend in the industry.This is an inevitable choice for market development and enterprises to focus on their core competitiveness,as well as the need to reduce costs and improve service quality.The preferred object of enterprise outsourcing business is often the logistics business that plays a supporting and supporting role in business operation.Logistics service outsourcing is a key part of the enterprise agile supply chain.By signing a logistics service contract with a logistics provider for a certain period of time,the company purchases logistics services and implements logistics outsourcing,enabling the logistics company to perform all or part of the material management and product distribution functions of the enterprise.In-depth analysis of the impact of perceived quality on customer satisfaction and loyalty.Taking 102 questionnaires from 42 manufacturing enterprises in Chengdu Gaoxin West District and Pidu District as samples,the model hypothesis was verified by partial least squares structural equations,and the fuzzy set qualitative comparison analysis was used to obtain the conditional configuration that satisfied the customers.Enterprises to improve customer satisfaction and thus improve the contract renewal rate to provide a path choice,and strive to maintain long-term cooperation.Construct a theoretical model of logistics outsourcing “perceived quality —satisfaction”.Taking the service quality perception as the framework of interpretation,the paper analyzes the configuration of high satisfaction of logistics outsourcing,and finds the asymmetric causal relationship between each configuration and satisfaction.The research found that logistics companies focus on improving the professionalism of their staff and providing customers with one-stop full service experience,which is the most important path to achieve high satisfaction of logistics customers;quick response to customer service is to achieve customer satisfaction.Core conditions,while providing reliable,accurate,and punctual service are common conditions for customer satisfaction.Finally,the analysis of low customer satisfaction is given for the specific advice of logistics companies on how to achieve high customer satisfaction and how to avoid minefields that lead to low customer satisfaction.From the perspective of perceptual quality,based on the theoretical logic of “perceived quality—satisfaction-loyalty”,the theoretical model of service quality perception through satisfaction satisfaction loyalty in logistics outsourcing service is constructed.The research proves the mediating role of satisfaction,and finds that logistics outsourcing satisfaction will inevitably realize logistics outsourcing loyalty,while the reverse does not hold.Incorporating satisfaction into explanatory variables,analyzing the configuration of logistics outsourcing loyalty,and finding that logistics outsourcing enterprises are more concerned about the professionalism and availability of freight transportation,logistics satisfaction enterprises are the key to achieving loyalty.Logistics companies should follow the following principles to achieve customer loyalty: in terms of logistics service requirements,pay attention to the professionalism of services;in terms of service demand,the availability of services is the key;in the service evaluation,the overall satisfaction of logistics services is emphasized.