Research On Relationship Between The Service Quality Of The Third Party Logistics And The Customer Loyalty To The Seller

In recent years, the rapidly development of Internet and E-commerce create new businesspractices and economic models, people’s habits and shopping behaviors have been graduallyinfluenced and changed from a traditional physical store to the online store In the case that thenumber of online shopping uses increased rapidly, the total amount of transactions wasgrowing explosively. The operation and development of e-commerce was influenced bylogistics service quality which regarded as the last part of the e-commerce transactions.Customer loyalty is an important factor affecting the profit of the shop.Research of formation of the mechanistic aspects from the United States and otherdeveloped countries of the logistics industry, and rarely involved the empirical research forour country. And in the background of C2C e-commerce, the majority researches are onlybased on the experience and perceptual judgment of the preliminary investigation, and rarelyfor the formation logistics service quality and drivers of the systematic study of themechanisms. Summarizes based on the logistics service quality, customer satisfaction andloyalty theories , established a evaluation model of the third-party logistics service quality inthe context of C2C online shopping, and study the third-party logistics services quality andcustomer loyalty between businesses through the structural equation model. The evaluationmodel of third-party logistics service quality is consist by the interaction of logistics servicequality, operation of the logistics service quality and cost of logistics service quality factors.To make sure more systematic and accurate of the third-party logistics service quality criteriain the context in China’s C2C online shopping, the model have a good drawing on previousresearch results in the specific evaluation indicators which have also been enriched andimproved, and put forward the hypothesis. Next, the questionnaire describes the design of the questionnaire and sample collection based on the formulation of the indicators anddimensions. We used in this article SPSS17.0 and AMOS18.0 software for processing the databefore to determine the final questionnaire and a wide range of issuance; we made pre-testsample reliability analysis and exploratory factor analysis. In the part of research componentdata, this paper conducted a confirmatory factor analysis of various factors on the quality ofthird-party logistics services, using structural equation analysis on the whole model. Thispaper were collected 220 valid questionnaires, then analysis them. The analysis showed thatthe measurement equation confirmatory factor analysis results can be accepted, the overalltest results of the structural model of the whole acceptable.In the last, this paper tested the assumptions of Chapter III, five of six have been adopted,then summaries the final achievement, compared and analyzed the paper’s findings and otherscholars’finding. The conclusions of this paper have some guiding significance for the C2Cnetwork businesses to develop the right marketing strategy, and can effectively enhancecustomer loyalty, and promote the prosperity and development of C2C online shoppingmarket.