Financial Risk Analysis Of HWYH Pharmaceutical Sales Co.,LTD Under The Two-ticket System

At present,China's economy is in the process of transforming from high-speed growth to high-quality growth.The annual market size of medical device industry grows rapidly with a compound growth rate of 12.6%,which benefits from the growth of demographic dividend and the national welfare drive of medical insurance and medical policies.However,in order to alleviate the problem of medical treatment cost of the people,and poor management of medical equipment industry scattered phenomenon,the state gradually implemented a series of reform measures,the promulgation of the two ticket has had a profound impact on the industrial chain of medical devices,more ticket to two ticket process,will filter out a lot of competition whose ability is weak,in order to vote and ticket circulation enterprises.Two-ticket system is a double-edged sword,which not only purifies the industry competition environment,but also brings business challenges to enterprises.Financial risk management is the key to enterprise management,which is affected by both internal and external determinants and uncertainties.Therefore,the only way for the sustainable development of medical device circulation industry is to identify the financial risks existing in medical enterprises under the two-ticket system and take risk prevention measures.This paper takes HWYH company as the research object and adopts field investigation method,literature research method and case study method to deeply analyze the financial risks of HWYH company under the two-ticket system and propose risk management measures.Firstly,it introduces the research background and significance,the research status of financial risks at home and abroad,the research ideas and methods in this paper,the meaning and background of the two-ticket system in China,and the basic situation of HWYH company.Then,it analyzes the industry status quo of HWYH company,changes in operation and financial aspects of HWYH medical device company before and after the implementation of two-ticket system,and analyzes thecauses of its financial risks.According to the analysis,the enterprise capital of HWYH company is short,the financial structure needs to be improved,and there are problems in investment activities,financing activities and capital operation.And analyze the causes of specific problems,and finally put forward targeted measures:Firstly,to improve the awareness of financial risk is to improve the accounting system;Improve financial personnel's risk identification ability.Secondly,take measures to strengthen fund management that is to choose the appropriate way of financing;Optimize financing methods,diversify financing,combine financing and delivery,and improve the efficiency of capital use;Finally,to improve the market competitiveness of enterprises is to improve accounts receivable;Attach importance to inventory management;Strengthen cooperation with Banks and other financial institutions and implement differentiation strategies.