Research On The Promotion Strategy Of Potato Staple Food Industrialization From The Perspective Of Stakeholders

Potato is the fourth staple food in the world following corn,rice and wheat.Guiding opinions on promoting the development of potato industry released by Ministry of Agriculture and Rural Affairs in early 2016,mentioned that our country will promote the industrial development of potato staple food.So far,fruitful results have been achieved in potato breeding,potato staple food development,consumer publicity and guidance,and the evaluation of nutritional efficacy of potato staple food,but there are still some constraints.In this context,it is of great significance to analyze the interest preferences of the main stakeholders and explore the promotion strategies of the industrialization of potato staple foods.With the orderly development of potato staple food industrialization,different stakeholders have different demands,so their attitudes and behavior choices are also different,which may affect the realization of the goal of potato staple food industrialization.Based on theoretical discussion,existing literature and expert discussion,this paper explicit the interests preferences of some stakeholders,Farmers and consumers are connected to the front end and terminal of the potato industry,which are of great significance to the advancement of potato staple food industrialization.However,their attitude and behavioral choices need field research and data analysis.Based on the field survey of consumers in Beijing and potato farmers in Hebei Province,this paper empirically analyzed the interests preferences of consumers and farmers and their influencing factors by using descriptive statistics and Logit regression model.The management objectives are put forward according to the preferences and needs of different stakeholders.The results showed that the central government put forward the potato staple food industrialization,so it's advocate of the potato staple food industrialization.Local governments are responsible for implementing the policies communicated by the central government and scientific research institutions providing scientific and technological support for potato staple food industrialization are followers of the industry.For advocates and followers,it is necessary to continue to increase policy support.Enterprises aim at maximizing the interests,and the media is concerned with social hot issues.The two are uncertain,and they need to guide them correctly and play a positive guiding role.Consumers are the final consumer groups.Their attitudes on potato staple food industry is supported;Farmers are the raw material suppliers of the potato staple food industrialization.Their support for the potato staple food industrialization is not high affected by market price,etc.So it is necessary to focus on and formulate supporting policies.Based on the above analysis,in order to promote the industrialization of potato staple food,this paper puts forward the following strategies: Increase publicity efforts of potato staple food industrialization;Increase investment in scientific research and promote technological innovation;Strengthen the support system for potato production;Actively plays the market orientation and initiative of potato processing enterprises;Increase consumer's awareness of the nutrition of potato staple products.The shortcomings of this paper are as follows: Firstly,the attitudes and behavior choices of government departments,scientific research institutions,enterprises and media rely mainly on qualitative judgments,and further research is needed through field research and data analysis.Secondly,only Beijing consumers were selected for analysis,the survey and research were not comprehensive enough.Thirdly,only potato farmers in Hebei Province were selected for analysis,the investigation and research were not comprehensive enough.