| In recent years,the real estate industry as a whole got great development,the industry as a whole size and concentration in increasing,national regulation policy and management,from the original one-way regulation into differentiation in first-tier cities still take stronger regulation policy,and for three or four cities are taking to inventory policy,which makes different types of enterprise,on the cost management policy has taken a different strategy.At the customer level,with 85,90,became the main force of buying a house,after the customer in the awakening of consciousness,the product life,residential properties produced unprecedented attention,how to do the cost planning,cost will be more customers to become the industry focus on cost management focus.Since 2015,at the same time the Internet revolution of information transparency,the technological progress to promote the enterprises internal management and external links for more management and business innovation,and now it has become an industry trend.The policy of replacing business tax with value-added tax has closely linked the upstream and downstream of the industry.Taken together,the industry developments,customer consciousness gradually awakening,mobile Internet technology popularization,the tax policy has changed,so enterprises in cost management should also be continuous improvement and innovation.This thesis main body part is divided into five chapters,respectively is the introduction,target cost management related theory foundation,real estate development project cost management present situation and problem analysis,real estate development,real estate development project cost management model and countermeasures research project target cost case analysis,summary and outlook.On the basis of the theory,combined with the examples in the real estate development,and combined with the actual situation of the current commercial real estate development proj ect,analysis of the present status of the cost control of real estate,make people have a new cognitive theory of target cost management,so that the target cost management can better service for real estate development project cost control. |