Analysis On The Green Transformation Behavior Of Planting Farmer And Its Influencing Mechanism

In recent years,China’s agricultural development has entered a transitional stage.Extensive production methods and their accompanying environmental problems such as deterioration of the ecological environment and increased agricultural pollution have made it impossible for traditional agriculture to adapt to today’s society,It is imperative to transform the mode of agricultural development,and promote the transformation of agricultural modernization.At the same time,the party’s 19 th National Congress report stressed the need to "build a modern agricultural industrial system,production system,management system,develop various forms of moderate scale operations,foster new agricultural business entities,and achieve an organic connection between small farmers and modern agricultural development.The development of characteristic agriculture began to enter a golden period,in which green agriculture gradually became an effective choice for the transformation and development of agricultural modernization.So,are planting farmers willing to engage in green agriculture? How do planting farmers make a green transformation? Faced with the general trend of China’s agricultural green transformation,how to promote the green transformation of planting farmers is a direction worthy of attention.However,at present,there are many studies on green agriculture in the literature,but there are few studies on green transformation behavior at the level of planting farmers.What factors affect the green transformation behavior of planting farmers? Clarifying the impact mechanism of planting farmers’ green transformation behavior will help improve and improve the green transformation efficiency of planting farmers,promote the development of green agriculture,and have a profound guiding significance for accelerating the process of agricultural and rural modernization.This paper takes the green transformation behavior of planting farmers and their influencing mechanisms as the research object,firstly Carding relevant research and theory at home and abroad;Secondly,on the basis of defining the green transformation of agriculture and the green transformation behavior of planting farmers,the theoretical model and hypothesis relationship of the impact mechanism of planting farmers’ green transformation behavior are constructed,and research hypotheses are proposed.Thirdly,through the questionnaire survey of the green transition planting farmers in Mengjin County,through the structural equation model,the impact mechanism of the planting farmers’ green transformationbehavior is discussed and analyzed.Finally,according to the impact mechanism,the policy recommendations for promoting the green transformation of planting farmers are proposed.The main conclusions of this paper are:1.The green transformation behavior of planting farmers is mainly reflected in the green transformation of five dimensions: planting choice,production mode,management organization form,resource input mode and technology application:The selection of planting has gradually changed from lowyield and low-quality planting varieties to special characteristics and special varieties adapted to local conditions;The production mode is gradually changed from the traditional open-air production,the iron plowing cattle farming,the well water flood irrigation and other manpower operations to the greenhouse production,mechanized management,intelligent drip irrigation and other technological production methods;The management organization form is transformed from a decentralized and isolated traditional farmer to an industrialized operation with green agricultural products as the core;The way of resource input is reflected in changing the way of the traditional period of blindly increasing the amount of fertilizer input to increase production,river flood irrigation and other unregulated resource input behavior,resource input methods are more green and standardized.The transformation of technology application is ultimately manifested in the process of gradually developing agricultural products from traditional agricultural products to pollution-free agricultural products,green agricultural products and organic agricultural products.2.The green transformation behavior of farmers in Mengjin County is not much different between the towns,and the overall level is at a low level.The green behavior of planting farmers in Songzhuang Township of Mengjin County is relatively high,leading the transformation of green agriculture in Mengjin County.The green transformation behavior of planting farmers in Baihe Town,Pingle Town and Huimeng Town is low.Farmers in Mengjin County are less likely to have a small difference in income,lack of ability to bear costs and risks,imperfect market mechanisms,and no energy management.Most plantig farmers have expressed dissatisfaction with their income,which is one of the important reasons for the slow green transition of local agriculture.3.The relationship between the various influencing factors of Planting farmers’ green transformation behavior is intertwined and complicated.Planting farmers’ years of farming,the age has anegative impact on the green transformation consciousness,the downstream optimization of the industrial chain,and have a positive impact on the agricultural environmental protection willingness.Planting farmers’ green transformation awareness and agricultural environmental protection will have a significant positive impact on the downstream optimization of the industrial chain.The mid-stream optimization of the industry chain has a significant positive impact on the two;government incentives have a direct and significant positive impact on the green transformation awareness,and have a positive and significant impact on the downstream optimization of the industry chain.4.The optimization of agricultural industrial chain has a significant positive impact on the green transformation behavior of planting farmers.Affected by the overall coordination of the agricultural industry chain and the ability to integrate systems.The supervision of the upstream farmers in the middle and lower reaches of the industrial chain,the stability of cooperation,and the geographical distance of the partners directly affect the cost and benefits of planting farmers,technological innovation and risk.Planting farmers who participate in the higher-level agricultural industrial chain are more willing to change green and show better green transformation behavior.5 The impact mechanism on the green transformation behavior of planting farmers is: from the perspective of internal behavioral mechanism,the individual characteristics of planting farmers are the root cause of their green transformation behavior,and they are the endogenous driving force for the green transformation of planting farmers.Planting farmers’ green transformation awareness is the direct cause of their green transformation behavior.From the perspective of external restraint mechanism,the transformation of planting farmers’ green behavior needs to be based on the government incentive policy,while the requirements of the middle and lower reaches of the industry chain are a demand driver.On the whole,the industrial chain,the middle and lower reaches are interconnected,the division of labor is coordinated,and the industrial integration is gradually formed to improve the operational efficiency and competitive advantage of the entire industrial chain.The various factors in the impact mechanism interact with each other,which ultimately affects the green transformation behavior of the planting farmers.