Case Study Of Supply Chain Management Of TL Bread Company

In the new round of technological and industrial revolution in the world,market competition has become increasingly fierce.Supply chain has become the core of enterprise competitiveness,regional competitiveness and national competitiveness.As a result of this,the importance of supply chain management is particularly prominent.Supply chain management is based on logistics management,focusing on the characteristics of logistics management and solving its limitations.It has developed into an innovative field gradually.In October 2017,'the National Economic Industry Classification' officially incorporated supply chain management services into the national economic industry rules.The Report of the 19th CPC National Congress pointed out that to construct a modern economic system and to deepen the supply-side structural reforms.The modern supply chain is regarded as one of the six new motivation in the Chinese economy development.The paper chooses TL Bread Company as the case company,describes its supply chain management from different perspectives by methods of comparison,analysis and logical reasoning.The paper combines supply chain management theory,supply chain management theory and value flow,finds that its cost and execution efficiency is not high enough.There are also some limitations in the management of capital and the control of regional expansion.Combined with the actual situation and data of the company,the causes of supply chain management problems are pointed out,including its complexity of the distribution network,the characteristics of the company's heavy assets,the imperfect organization and the defects in product positioning and marketing strategies.Finally,based on the above analysis of TL bread company supply chain management case,some ideas to optimize the supply chain and promote business expansion have been given.As a paper focuses on case studying,it contains four parts.At first,an introduction is represented,which mainly introduces the background and development status of China's supply chain management,introduces the purpose and significance of supply chain management research,and explains the content and methods of this paper.The first part is a description of the supply chain management case of TL Bread Company.It introduces the basic situation of TL Bread Company and the financial status in recent years.The company's supply chain management is described in three cases:"TL Bread 'Down to Earth' Supply Chain Management","Life Period Trap",and "TL Bread Company's Expansion".The second part is the analysist.Based on the basic concepts and theories,it finds four problems in the TL Bread's supply chain management and gives corresponding causes.The third part gives conclusions and countermeasures.It summarizes the content of the paper and draw conclusions,and put forward some suggestions for improvement of TL Bread Company's supply chain management optimization.