Research On Marketing Planning Of China Mobile Jilin Branch In The Internet + Era

With the continuous maturity of Internet technology and the popularization of Internet technology,the Internet plus era has come quietly.The digital technology represented by the Internet is accelerating the integration with all sectors of the economy and society.It has become the focus of promoting the upgrading of consumption,the transformation of economic society and the construction of new competitive advantages of the country.Drive.It can be said that the Internet plus the characteristics of this era has become increasingly evident,and the Internet is becoming very close with all walks of life.As a traditional communication operator in China,China Mobile faces many opportunities and challenges under the Internet plus era.Opportunities and challenges coexist.China Mobile naturally needs to keep pace with the development of the Internet era and make more adjustments under the background of the Internet + era.China Mobile Jilin Branch is facing many challenges in its business development under the current background,and major telecom operators attach great importance to market seizure.The pressure of China Mobile Jilin Branch in business development is also increasing.Internet + has become a significant trend of the times.China Mobile Jilin branch also needs to keep pace with the development of the times in the marketing activities.This is also the necessity of China Mobile Jilin branch's marketing innovation.Although the overall development of China Mobile Jilin branch has been relatively good in recent years,there are more or less obvious deficiencies and problems in the development of marketing activities under the Internet plus era.The shortcomings and problems in these marketing are not only easy to be exploited by the main competitors,but also easier to weaken themselves.The advantages of development and competition,and the innovation of marketing level in the Internet + era,have also become the best choice for development.This paper will make a specific study on the marketing innovation of China Mobile Jilin branch in the Internet + era.The main research contents are as follows:Chapter 1,Introduction.This part mainly analyses the research background,purpose and significance,content and methods.Chapter 2:A review of related theories.This part analyses the marketing theory,network marketing theory and customer relationship management theory involved in the study.Chapter 3:The marketing overview of China Mobile Jilin branch in the Internet + era.This part describes the development process and marketing status of China Mobile Jilin branch,analyzes the deficiencies and problems embodied in the marketing of China Mobile Jilin branch,and studies the marketing performance of marketing activities carried out by Internet + era.Chapter 4:Analyzes the marketing environment of China Mobile Jilin branch in the Internet + era.From the perspective of technology development and the market requirement and the industrial competition in the Internet + era.Chapter 5:China Mobile Jilin branch's decisions of marketing planning under the Internet + era.Based on 4P theory,this part studies the selection of marketing innovation strategies of China Mobile Jilin Branch in the new period from four perspectives of product,strategy,price and channel.Chapter 6:The marketing planning suggestions of China Mobile Jilin branch in the Internet + era.This part combines the marketing status quo,marketing innovation trend and so on,and puts forward specific suggestions on how China Mobile Jilin Branch can better carry out marketing innovation.Chapter 7,Conclusion.Summarize the contents of many research topics.