| Eaglerise electric co.,ltd.is an enterprise specializing in the production of electrical,power supply components and LED lamps.The current situation of the company is the coexistence of four industries,namely industrial control industry,new energy industry,LED lamps industry and LED power supply industry.As the IPO of the company was listed on the sme board in shenzhen at the end of 2017,the company gradually became clear about its future development direction and gave a phased overall plan.In order to meet the requirements of the company's performance,the existing industry needs to be restructured.Industrial control industry and new energy industry in recent years,the government subsidies have been gradually removed at home and abroad,making industrial control and new energy industry gradually tend to the red sea competition,if you want to gain competitive advantage only by increasing investment to achieve scale effect,but these two industries have two fatal problems from the perspective of development.First,limited industrial capacity,mainly OEM production,terminal controlled by large foreign groups,low profit.Second,competitors are powerful and oligarchs in the industry.If they want to gain obvious advantages,they must generate economies of scale.However,such investment is not affordable for the company now.At the same time,the company has also made a three-year plan.According to the analysis of the current market development situation and the overall macro environment,the industrial control industry and the new energy industry cannot meet the development needs of the company,and the corresponding adjustment plan should be made in time.On the contrary,LED lighting belongs to civilian products,has a large enough market capacity,and is on the rise.In the future,it will be a favorable strategic development direction for the company to integrate intelligent industry.Appears complied with the requirements of the development of LED lighting industry,its development of energy saving and effective use of all play an important role,and because the LED lighting industry in the industrial chain is longer,extension of optics,electronics,hardware and other related industries,which will drive synchronous development of relevant industries,so the 21 st century,LED lighting industry has become the national strategic emerging industries.The development of LED lighting industry will drive the update and upgrading of the entire lighting industry,and it is also one of the major measures taken by the country to implement the energy strategy and build an environment-friendly and resource-saving society.LED industry is the key breakthrough direction of thinking,with the arrival of the LED era,LED lighting industry chain is facing new opportunities and new challenges,ordinary LED lighting enterprises to accelerate the integration,gradually into the "big,small,small or die" state.Are part of enterprises to develop in the direction of future intelligent,smart home,intelligent city conceptual concept has gradually turned into actual needs,keep up with the main line of lighting industry chain can be extended to industry,upstream of combining software and hardware as well as the substitution of the concept of cloud,whether it is related to the current development and future industrial development has a positive effect.By restructuring and adjusting the existing industry of Eaglerise,the current burden of enterprises and the risks to be borne in the future can be reduced,so that enterprises can concentrate more resources into the LED industry.It is only a matter of time before the market share of Eaglerise electric will be eroded if the company remains in its original strategic position,so strategic changes must be launched to optimize and restructure the existing industry.Based on the above analysis,Eaglerise electric co.,ltd.carried out strategic adjustment to fully develop the LED lighting industry. |
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