The Difference Marketing Strategy Of B Children's English Training Instute In Nanjing

Children's English training has risen since the early 1990s,a large number of education and training institutions were attracted by its lucrative growth space,crazy into this area,and showing a rapid growth trend.3-8 years old children's English learning this term gradually deepen the hearts of parents of each school-age children,more and more parents for the growing demand for children's English.Nanjing as a college entrance examination province,the degree of emphasis on English learning in the forefront of the country,so the Nanjing children's English training industry competition is particularly fierce.In the increasingly fierce market competition,the use of marketing strategy is directly related to its brand operations.Nanjing children's English training in the past few years has shown the scene of blossom everywhere,with the improvement of consumer material life,for the training of English training capacity continues to improve,Nanjing children's English training industry seems to have unfathomable Expansion capacity.B children's English training institutions founded in 2010,with its systematic learning system and the international perspective of steady development.In the face of fierce competition in the market,the agency adopts its differentiated marketing strategy,so that its brand effect and market share increase year by year,the steady realization of the stage development goals.This paper analyzes the macro environment,industry characteristics and consumer characteristics of children's English in Nanjing by means of market research method and literature review method combined with market analysis theory.Then the author analyzes the status quo of the training market of children's English in Nanjing and the current situation,marketing mode and existing problems of various types of children's English training institutions.Analyzes the market segmentation and market positioning of B children's English training institutions.This paper analyzes the differentiated marketing model of B organization,and finds out the existing problems in the survey of the students'satisfaction,and finds out the law according to the target market analysis and the analysis of consumer demand.This paper including five parts.The second part analyzes the present situation of the children's English market in Nanjing and the marketing strategy of the five brand organizations.The third part focuses on the analysis of the target population through the consumer demand survey.The second part analyzes the development trend of the B-language market in Nanjing,,Through the needs of the target population survey to grasp the needs of consumers,so as to the subsequent product customization and sales to provide data support;the fourth part focuses on the B agency to develop differentiated marketing strategy;the fifth part of the market analysis and consumer demand The survey analyzes the marketing strategy of B,and finds out the existing problems of the institution through customer satisfaction and puts forward some feasible suggestions.Finally summed up the full text.Not only for the development of B institutions to provide theoretical thinking,but also to enhance the B institutions in Nanjing children's English market competitiveness.