L Children’s English Training Institutions Business Plan

With the development trend of global integration,English training has drawn more attentions.Many experts believe that "3-6 is the best period of language enlightenment for children",so many parents have begun to enlighten their children’s English training earlier.Research shows that English exceeds other children’s training fields by more than 52%.Driven by profits,countless individuals,education institutions or investment institutions have aimed at the huge market of children’s English training.Among the major institutions,the good and the bad are intermingled.In the environment of extreme competition,the utilization of Internet media to optimize the content of the course through the Internet and make the consumer have a better experience becomes to the key to stand out from many organizations and have a longer life cycle."L preschool English training organization" is based on the above-saying market opportunity,the project is mainly aimed at 3-9 years’ old children to carry out English Enlightenment education,operate with the mode online to offline,take the community as the entry point,match the students with contracted foreign teachers according to the students’ need.With lower cost,high-quality foreign teachers’ services can be obtained,and foreign teachers can get stable and high frequency students through platform.The main way to acquire customers is to through the recommendation of old customers,which is the lowest cost and the highest conversation,through the word of mouth and quality of service to help the old customers to promote the brand and through the form of fission promotion.After the development of the brand to maturity,relying on the promotion power of the new media,advertising,plane and so on.Thus,forming a replica of the national preschool English training brand.The main profit model of the project has several aspects:the realization of education service through the offline service system,the realization of the content of the online micro classroom and the live webcasting of foreign teachers,the online sales of the picture book and the digital teaching content.Through the prediction of the capital,the whole project needs2 million RMB start-up fund,and will be in profit in the second year.The whole project is divided into three stages,the first stage is the project starts,the stage of the platform construction,the second stage of the Xiamen regional operation and promotion stage,the third stage is the stage of the model stage replication promotion stage,and eventually become the national Internet platform company.