Research On The Development Strategy Of EF Children's English Training

With the continuous expansion of an open market,China's international status has significantly improved.As a widely used language and an important language tool in the world,English has received increasing attention.The EF Children's English Training Center(Short as:EF)is an institution that specializes in providing English training services For young children.With the continuous development of the market,the entry of various brandshave made the children's English training market fiercely competitive.The purpose of the articleis to research the development strategy of EF and help it stabilize their position in the marketcompetition and achieve stable development.Based on the relevant theories of the company's strategy,this paper uses the PEST model to analyze its macro environment,including political,economic,social,and technological aspects.The Porter Five Force model is used to analyze the industry environment that the competitors,suppliers,and buyers are involved.SWOT analysis method is used to comprehensively analyze the internal strengths and weaknessesof children's English training institutions as well as externalopportunities and challenges.After fully mastering the development status and recent strategic environment of EF,the development strategy is determined for EF.Then the strategy's missionand goals were clarified.It is pointed out that EF development strategy includes: brand influence strategy,centralized growth strategy,and differentiated focus strategy.In the implementation process of the strategy,it mainly adopts: consolidate and develop current excellent courses for children's English training,develop the training business brought by the "study overseas",and actively expand the specific implementation plan for the market share of online learning.Finally,regarding the problems that may be faced by EF development strategy,we put forward corresponding protection measures on the aspects ofdevelopment concept,human resources,corporate culture and enterprise system.Through the implementation of the EF development strategy,it helps solve the problems ofthe increase in brand chain competitors,the expansion of market demand and the diversification of market demands.In the end,it helps EF to develop under the competitive environment.