Honest And Honest Public Service Advertisement "New Residence","Addition,Subtraction,Multiplication And Elimination" And "Careful Beginning And Good Ending"

Since the report of the 17 th national congress of the communist party of China creatively put forward the idea of "anti-corruption and building a clean government",the party's building of clean government has been paid more attention than ever before.In this context,the building of clean government culture has become particularly important.Nowadays,with the rapid development of commercial advertising and media,as a kind of non-profit public service advertisement,clean government culture film and television advertisement is usually produced and released by the government.In the process of communication,public service advertisements can influence people's moral evaluation standards imperceptibly,and at the same time,it is of great significance to improve people's spiritual and cultural cultivation and ideological and moral quality.In this paper,the author created three graduation works "new residence","addition,subtraction,multiplication and division","careful start and a good ending" as the introduction,the clean culture of film and television advertising analysis,as well as the design and production process of the work.In the creation process of these three public service advertisements of clean government culture,the author focuses on exploring the connotation behind the clean government culture,aiming to enhance the expressiveness of the public service advertisements of clean government culture,and to present the abstract connotation of the clean government culture to the audience through picture language and advertising commentary.