A Study On Aesthetic Culture Of Film And Television Advertisement In East Asia

East Asia is the breeding ground of oriental culture,the television adavertising works in this area have unique cultural imprint, they reflects the aesthetic tendency of oriental culture.From the research perspective of cultural connotation and aesthetic features of television advertising in East Asia, through systematically combing the East Asia regional television advertising, it focuses on the core of Eastern culture—Confucianism, Buddhism and Taoism culture of this area have produced a profound impact on the TV ads.In the study of the aesthetic taste of the region works in television advertising, basing on a large number of television advertising cases, deeply analysis and discus three parts: advertising narrative, advertising expression of thought and advertising artistic expressions,for the purpose of finding out television advertising aesthetic of East Asia "Oriental color" in this feature. Through this learning, not only can systematicly carding the cultural connotations of East Asia television ads and aesthetic characteristics in adavertising works,thereby helping us better to in-depth understanding of the artistic charm and unique charm within oriental ads.