Research On The Influence Of "Level Of Reflection" Theory On Advertising

In advertising to establish relationship with the audience a persistent determines the degree of the realization of the advertising effectiveness,Homogeneous under the age of the audience not only the pursuit of instinct level and behavior level purchase needs met,have more active consciousness of reflection levels of demand.Advertising one-sided emphasis on the quality of the goods,the effect,the function cannot be the establishment of a solid relationship with audience's effective advertising.In combination with the theory of "reflection level",part of the theoretical basis of applying "reflection level" in the creation process of practical works is to try to enhance the influence and effect of advertising on the audience by changing the interaction between advertising and the audience,so that the user can "deny" the previous purchase trigger factors of the audience through the behavior process of "reflection" to trigger the re-thinking of consumers and thus provide more purchase motivation and awareness conditions for consumers.