| With the implementation of manufacturing programs in various countries such as the"Manufacturing 2025" program in China and the"German Manufacturing 4.0"program,the importance of manufacturing industry in various countries in the world has further deepened.Although the scale of manufacturing industry in China ranks first in the world,the fact that it is not strong which has become the bottleneck of the development of manufacturing industry in our country.Equipment manufacturing industry is the core of manufacturing industry and the foundation of national economy and industrial development.Therefore,in order to change the fact that equipment manufacturing industry is big but not strong,in addition to strengthening its capability of independent innovation,it should also enhance the international influence of its brands,enhance its international reputation and seize of the international market share.The article first summarizes the current research situation of the equipment manufacturing industry and the internationalization of the brand,and analyzes the current situation of the equipment manufacturing industry from the aspects of the quantity,brand value and brand influence in our country.We can find that there is still a big gap between the equipment manufacturing industry in our country and the developed countries in this respect.The degree of internationalization of the brand is not high.Then we analyze the international competitiveness of the brand and find that besides the rail transportation equipment manufacturing industry,Manufacturing competitiveness is weak.Next,the article analyzed the successful cases of CRRC entering the international market and building a good brand image from the development status of CRRC in China,the brand internationalization model,and the brand’s international competitiveness,and reached some factors may influence equipment manufacturing industry.In the last part of this article,it analyzes some of the factors that may affect the internationalization of equipment manufacturing brands from the analysis of China’s CRRC case.The article collects data on the annual data of 222 listed equipment manufacturing companies for the period 2014-2016 and establishes the model of the influencing factors of the internationalization of equipment manufacturing brands,which concluded that the scale of the company,scientific research capabilities,entrepreneurship,and the years of brand establishment had the most significant impact on the internationalization of the brand.Based on the above analysis,relevant policy suggestions are proposed for the problems encountered in the internationalization of China equipment manufacturing brand in order to provide assistance for the development of China equipment manufacturing industry. |
