Research On Profit Model Of B Barrage Network

Today,with the gradual “nationalization” of Internet technology,people's acceptance and requirements for various Internet platforms are getting higher and higher.In addition to the inherent mode,the demand for freshness and creativity of netizens is also rising.In recent years,in the network TV platform that occupies half of the country,a kind of barrage video website that emphasizes “interactive” mode has begun to appear,which has quickly seized part of the market share and is increasing year by year.With the rapid changes in the market environment of the Internet,the exploration of new profit models by new enterprises is conducive to gaining advantages in competition and providing new directions and vitality for the future development of the entire industry.This article takes the recent B barrage network as the case study object,analyzes its unique and novel profit model from the financial perspective,and hopes to help B barrage network to further improve the existing profit model for the video barrage website and the whole industry.Develop targeted and effective recommendations.This paper adopts the methods of literature analysis and case analysis.Based on the establishment of research background and significance,this paper summarizes the related literatures at home and abroad and summarizes the relevant theoretical knowledge required in this paper.Secondly,through the research on the development history and current situation of B barrage network,the basic framework and elements of its profit model are clarified.Furthermore,the relevant data of the B barrage network in recent years were selected,and the profit model was further studied from the financial perspective.Finally,it summarizes the advantages and disadvantages of its current profit model,and forecasts the future development,pointing out the enlightenment and significance for the future development of other similar websites.As the largest emerging video barrage website in China,B barrage network has the courage to boldly introduce new products and actively learn from the profitable experience of the same type of websites abroad.Based on this,it will develop a reasonable profit model based on its own characteristics.The profit model of the Bbarrage network combines users,content and platforms to enhance mutual interaction and interest,and form a complete profit model with a distinctive culture as the core.On the basis of affirming its relevant rationality,it proposes a targeted solution to the hidden dangers of the B barrage network.The author believes that as a new video website,B barrage network has opened up a new development model of the video industry,expanding the profitability of content as much as possible and further exploring the possible profitability of related derivative industries for the online video industry.Development has added a new path and is optimistic about the next development of the B barrage network.