Research On Matching Problem Between Supply And Demand Of Small And Medium-Sized Enterprises' Credit Products In Commercial Banks

More than 30 years of reform and opening up,all kinds of businesses made great contributions to the development of the economy,of which more than 95%of the enterprises in our country is the micro,small and medium enterprises,these enterprises are the mainstay of economic development,but in recent years,faced with various problems of development,among these problems,the financing bottleneck is the most prominent,"financing difficulties,financing cost and financing amount small”,such as money problems that exist at the same time.At present,the main body of China's financial supply is still the traditional commercial banks,the main body of the financial demands is the medium,small and micro-enterprises,and in the bank-led credit products supply structure,has always been difficult matching with medium,small and micro-enterprises' financing demands,there may also be a waste of financial resources and mismatches,resulting in unequal distribution of financial resources.Therefore,this paper argues that this contradiction highlights the necessity of studying the reality of the matching conditions between supply and demand of credit products.This paper,from the supply of financial products of commercial banks,as the entry point,combined with the efficient and potential demand side of the medium,small and micro-enterprises,analyzes the current situation of the supply of financial products in commercial banks,the demand of credit products in medium,small and micro-enterprises,the matching of supply and demand,and the analysis of the causes of financial mismatch of financial products in the context of the reform of financial supply side.The research results have important theoretical and practical significance in the reform of financial supply side.This article first through studying the relevant academic research of scholars both at home and abroad to lay a theoretical foundation and research framework,and later through the research way of obtaining firsthand data to study the matching problem of credit products.The sample area selected in this paper is the commercial banks and medium,small and micro-enterprises in Jiangsu Province.The survey visited 65 commercial banks and 680 medium,small and micro-enterprises.Through the sample data analysis and empirical model,this paper mainly studies the supply and demand situations of credit products and the matching degree between them.This paper uses the "matching degree"variable for the analysis of the matching situation.Based on the analysis of the matching of supply and demand of credit products and use Ordered Probit model,this paper explores the specific reasons for the mismatch between supply and demand from three aspects:bank factors,enterprise factors and policy support factors.Finally,this paper puts forward the concrete countermeasures and suggestions from the perspective of the reform of financial supply side to improve the matching of supply and demand of credit products.The results of this study show that the matching degree of the supply and actual use of credit assets of fixed assets and guarantee financing is the highest,but there is obvious mismatch between supplies with expectation demands.The supply and demand of products of movable and intangible assets range a lot,the difference is significant and the expectation level of Internet financial products is the highest.Then scale of banks and other banks non-performing loan ratio has a significant effect on the credit degree of match,the credit matching degree will be lower as the expansion of banks scale and non-performing loan ratio;the enterprises have mortgage or not have the most significant impact on the matching degree of credit products,and scale,whether through independent auditing,whether through credit rating,including what industry the enterprise engaged with have positive significant impact;in the end,the small and medium enterprises that are supported by the policy are more closely matched with the credit products of commercial banks,and the impact is more significant.Therefore,commercial banks should improve the relevance and innovation of the products as well as the level of credit technology,improve the construction of relevant credit infrastructure,the assessment of property rights and intangible assets,and increase the supply and marketing of such credit products and achieve effective supply.;enterprises should improve the financial system,enhance the transparency of information and upgrade the business based on market environment changes;the government should establish a system for assessing the production and intangible assets of small and medium-sized enterprises,and establishing a sound credit system for small and medium-sized enterprises,and in this way,providing institutional environment and legal guarantee for the innovation of credit products.Finally,we should actively promote the effective landing of supporting policies.