Research On The Innovation Of China's Commercial Insurance Products Under The Background Of "Internet + "

During the rapid development of China's insurance industry in recent decades,the development of traditional insurance industry has encountered bottlenecks due to various problems,especially marketing strategies and social cognition.With the advent of the "Internet +" era,emerging business models such as e-commerce have emerged on a large scale,bringing unprecedented development opportunities for traditional insurance companies.At the same time,as long as China's insurance industry grasps the opportunity period and handles the relationship between insurance and "Internet plus" well,continuous innovation can lead to healthy and rapid development.Insurance plays a pillar role in the traditional financial industry and is also related to people's livelihood.With the advent of "Internet +" new technology,the traditional insurance industry has undergone a change in operating conditions,with its dominant position in the market becoming weaker and weaker.The product design concept should meet the personalized and diversified needs of customers,and customers have more and more choices for products.Under the background of "Internet +",new requirements are put forward for the development of China's commercial insurance companies.In the face of new requirements and challenges,insurance companies need to seize the innovative content and carry out innovation in the key links of product insurance liability,insurance term,insurance amount,purchase frequency,insurance price and claim settlement process.Therefore,Internet insurance products present some new features,which not only bring benefits to insurance companies,but also bring benefits to customers in many aspects,such as reducing the operating costs of insurance companies,lowering the access barriers of insurance companies,and reducing the premiums paid by customers.Therefore,the Internet insurance products have a new development trend,a large number of innovative Internet products into the market.But at the same time,"Internet +" insurance products have also encountered many problems.Some products have the same design concept and content,or the terms are too simple,or the products designed by big companies are more attractive.Faced with such problems,in-depth analysis shows that the lack of public independent data leads to serious homogenization of products,insurance companies in order to avoid the risk of product terms is not concise enough,the advantages of large companies determine that customers are more inclined to choose large companies when choosing products.Based on the above reasons,it is urgent to find out countermeasures for insurance product innovation in the context of "Internet +".It is necessary to accelerate the process of product innovation,strengthen scenarized development,encourage the development of small and medium-sized companies,establish and improve relevant laws and regulations,strengthen information security and prevent social moral risks.With the development of science and technology,the design concept of insurance products will be more and more advanced,product terms set more and more clear,customer service more and more satisfied.With the advantages of big data on the Internet,the insurance industry will surely develop rapidly,bring security to more people and make people's life more and more happy.