Game Analysis Of Orchid Planting Entities In Jiangmei Town Of Wengyuan County

Solving the problems of agriculture,countryside and farmers plays an important role in promoting the development of agricultural industry.The implementation of Rural Revitalization Strategy provides a path to solve the problems.The orchid industry in Jiangwei Town is still in the stage of transformation,upgrading and development.Orchid enterprises and Orchid farmers still remain in the traditional business model,without injecting new ideas.There is a game phenomenon between orchid enterprises and farmers,and optimized their relationship is very important.In this way,this paper carries out a study on the game behaviors between orchid enterprises and orchid famers.This paper reviews the relevant theories of game between orchid enterprises and orchid farmers,analyzes the current situation of orchid industry development in Jiangwei Town,Wengyuan County.In view of the strategies that orchid enterprises and orchid farmers may adopt in their game behavior,the Cournot model,the Stackelberg model and the Bertrand model are established to respectively study the game relations between orchid farmers,orchid enterprises and orchid farmers,and orchid enterprises.From the game analysis between orchid farmers,it can be seen that their income depends on the impact of services provided by orchid professional cooperatives.From the game analysis between orchid enterprises and orchid farmers,it is found that orchid enterprises and farmers take active planting strategies based on the consideration of maximizing their interests.From the game analysis between orchid enterprises,it is found that the quality of orchid and the difference of orchid brand determine the profits of enterprises.The main countermeasures proposed in this paper are as follows.In the aspect of optimizing the game relationship between orchid farmers,we should strengthen the relationship between orchid farmers,promote information exchange,and give full play to the advantages of our own planting experience to form product differences.Finally,we should standardize the operation of orchid cooperatives and improve the enthusiasm of orchid farmers.In the aspect of optimizing the game relationship between orchid enterprises and orchid farmers,the one is to strengthen the R&D efforts of orchid enterprises and enhance their R&D capabilities,the other is to improve the initiative of Orchid farmers and provide differentiated orchid products,and the third is to play the role of government guidance and support and provide technical training services.In the aspect of realizing the cooperative relationship among orchid enterprises,the first step is to establish orchid enterprise alliance and form the difference of orchid products.The second step is to extend the orchid product industry chain and provide intensive processing products.The last step is to improve the quality of orchid products and create product brands.