Research On Phalaenopsis Market Situation And Countermeasures In Chinese Mailand

Ten years ago, the moth orchid has just entered the Chinese mainland market, people's awareness is relatively low, although the general view that the moth orchid beautiful, but high prices, poor support. With the people's awareness of the moth orchid raising, market demand for the gradual expansion and development of a short course of 10, the moth orchid has been successfully broke into the Lunar New Year flower market and sit tight Toubajiaoyi firmly.Phalaenopsis domestic market all the way to good at the same time, the moth orchid and international market development is the ascendant. At present, Europe, the United States, Japan, Korea, Canada is the world's major consumer markets of Phalaenopsis. In 2005, global consumption of the moth orchid has reached 150 million and is expected to 2008, global demand for the moth orchid will be around 250 million. China's orchid industry after 20 years of rapid development, the industry has showed very good development trend, the moth orchid seedlings from the 2005 volume of exports increased by 37 million in 2007 to 80 million, continued growth in export markets The good trend, the domestic market in 2007 Phalaenopsis also continue a good market, the moth orchid business is reached, "then the flowering" of prosperity, not only started a few enterprises perennial supply of the moth orchid flower strains, and guide people from "the Xiao consumption "to" day-to-day consumption, "Most of the enterprises more competitive on the moth orchid from the number rose to the quality of the competition, the market began in the planning and orderly development of the situation.In this paper, use of case studies of the method, the Shunde Chencun the moth orchid production enterprises in-depth interviews, from the production environment, the market supply and demand relations on the level and quality of their production of the moth orchid research. In the study, based on this paper, according to interviews with the specific data analysis, the moth orchid market status quo is the proportion of domestic sales and exports to 13: 7, the market has a "stresses integrity, tree brand, quality win," the market Further improve the flow of links, professional orchids of the construction of the Science Park, the continued escalation of greenhouse conditions, the consumption of short season by exports and domestic sales complement each other, mutual benefit Chang. However, compared with the developed countries to strengthen production technology, management systems and weak R & D capability is focused on the future work. At the same time, through investigation and analysis that affect the status of the moth orchid market has four main factors: First, sales ability of the second is the market demand and supply relationship between the third is the impact of production facilities; four cultivation technique is the level of management . The article concludes with the need to further discuss the issue and some of the countermeasures proposed. Phalaenopsis the mainland can see the development of industries not only to absorb and learn from foreign experience in the production, but also in contrast to find inadequate, rational use of scientific management, advanced technology, reasonable economic investment, the Government's strong support. Supporting laws and regulations security system, with China's practice to change the status of the moth orchid industry, to accelerate the development of the moth orchid industry.