Research On Financial Management And Control Of Bailian Group Under The Background Of Big Data

Under the era of big data,the economy and information technology are developing at a high speed.At the same time,the data sources of all walks of life are exponentially increasing.The market competition is becoming increasingly fierce.This kind of competition makes the group an important form of the economic system.Each group is based on information technology and business linkages through the distribution of benefits to internal subsidiaries and functional departments.The goal is to maximize the benefits and develop the scale of operations.Finance is closely related to many aspects,not only related to the overall strategic deployment,technological innovation level,product promotion plan,but also the degree of enterprise informatization,employee work ability,intra-group cultural atmosphere,and business accounting process.In order to achieve overall development,the Group must proceed from the financial direction,seize the opportunities brought by the big data era,improve the efficiency of capital through the construction of a new financial management and control system,and realize resource sharing,so as to enhance the comprehensive competitiveness.This article takes Bailian Group as the research object,and uses the literature reading method,case analysis method and comparative analysis method to study the financial management and control of Bailian Group.Firstly,through analyzing the realistic background of Bailian Group and the significance of the Group's financial management research,combined with domestic and foreign literature and related theories,it analyzes the current status of Bailian Group's financial management and control from four aspects:fund management and control,budget control,information management and financial personnel control.And the problems that exist.Secondly,in view of the related financial management and control issues of Bailian Group,combined with the new requirements of financial management and control in the era of big data,constructing optimization ideas,and finally taking the optimization ideas as the premise,respectively,aiming at the specific problems existing in the financial management and control of Bailian Group Measures.There is no fixed and optimal mode in the financial management and control system.Only according to the specific conditions of different enterprises,combined with advanced management and control theory,the financial management and control system that meets the overall strategic development needs of the enterprise group at a specific stage can be designed to benefit the enterprise group.development of.This paper is to improve the financial management and control system of Bailian Group in the big data environment.It aims to provide system solutions for the problems in the development process of Bailian Group,to help enterprises achieve the established strategic goals,and to provide some reference and reference for other similar enterprises.