Strategic Oriented H Company Budget Target Management Improvement

Comprehensive budget management is an important means and tool for enterprise management and management,which plays an important role in enterprise management.Most large and medium-sized enterprises in China have used the comprehensive budget to manage this enterprise management concept and method.The strategic management of the enterprise is based on the overall situation of the enterprise and is formulated according to the needs of the overall development of the enterprise.What it manages is enterprise's overall activity,what pursue is enterprise's overall effect.With the rapid development of China's economy since the beginning of the 21 st century,the international and domestic economic environment has rapidly changed,and more and more enterprises are attaching importance to enterprise strategic management.Faced with the complex and changeable economic environment,enterprises have exposed many problems in management and management,and the lack of strategic orientation in comprehensive budget management is one of them.Budget goal is the starting point of the comprehensive budget management,plays a vital role in the comprehensive budget management,if the budget targets and enterprise strategy,will cause the enterprise strategy is raised,the comprehensive budget management as the effective tool of enterprise management.This paper aims to improve the management of the budget target of H company,so as to align its budget objectives with the company's strategy,so as to make the company's operation and development of high efficiency and health.In this article,through analysis of H company's budget targets management status to find the problems,using the theory of economic value added and balanced scorecard,the two complementary advantages to use the budget target management improvement.Economic value added as a financial appraisal index overcomes the original financial ignore the cost of capital defect assessment index,and using the balanced scorecard customers,internal business,learning and growth,three dimensions to the implementation of all aspects of company,multi-dimensional management control,to overcome the company only pay attention to short-term interests financial dimension defects.In addition,this paper also to the budget target,and a method for determining the different products of the company's life cycle and budget slack analysis,put forward the corresponding improvement measures,improve the company's budget management by objectives and corporate strategy.On-the-spot investigation,this article through to H company to H company as the research object on the budget target management improvement,make the H company's budget targets and the integration of company strategy,realize the combination of theory and practice,solving the practical problems between strategy and budget.