Research Of The Factors Influencing Gabon Local Opinion Regarding Chinese Investment Over The Last Five Years

In the Era of Globalization,as well as the "Belt and Road" background,more and more Chinese Enterprises are “Going Out”.Based on economic resources,historical friendship and other factors,African countries have become one of the important targets of Chinese investment.Among them,there are many successful examples,but also some that triggered negative public opinion to influence the image of the country.The public opinion on environment has become an important condition for Chinese enterprises to go out and need to be wisely take under consideration.Gabon is a West Coast country in Central Africa,rich in natural resources and enjoying a reputation of a "treasure trove of resources" and "a country of green gold".After 1974 years of diplomatic relations,the cooperation between the two countries has been fruitful,therefore,studying the influencing factors of local public opinion on China’s investment in Gabon is typical and instructive for optimizing China’s investment in the public opinion environment in Gabon and Africa.Based on Stakeholder and Public theory,Trans-corporate Ethics theory and Cross Cultural Communication theory,this study constructs the analysis framework of five variables of enterprise government relations,corporate social responsibility,conflict resolution,Media coverage quality and Opinion Leaders attitude that influence the recipient country’s public opinion.To validate the hypothesis,the authors collected data on questionnaires from a sample of 265 adults and professionals in Libreville,Gabon anda series of interviews were conducted using focus group discussions(FGD)of 10 people.Through empirical research,the basic conclusions are as follows: the relationship between Chinese enterprises and the Gabonese government is very positive,which is affecting local public opinion,and the construction of infrastructure in stadiums,schools and roads by Chinese enterprises reflects better social responsibility,which is conducive to optimizing the local public opinion environment,and the some solution chosen by Chinese enterprises in the face of conflict events have a certain negative impact on local public opinion;the nature of mass media coverage(positive,neutral,negative)plays an intermediary role in local public opinion,and the attitude of opinion leaders regulates the direction of local public opinion to a certain extent.The innovation of this thesis mainly lies in the following two points: first,the formation of enterprise government relations,corporate social responsibility,conflict resolution,media coverage nature,opinion leaders’ attitude,five variables affect public opinion analysis framework.Secondly,a questionnaire survey of 275 ordinary citizens in Libreville,Gabon,was collected on the ground,as well as interviews with some local professionals and opinion leaders,using first-hand information for empirical analysis.