A Study On Tax Related Public Opinion Management Based On Cases In Dalian

As the economy and society continue to develop,especially in the information technology,the network has become an important channel for the public to express opinion and perform the right of supervision.Online public opinion incidents involving tax happen occasionally,mainly regarding tax policy and tax payment service,just like the cases of "Mooncake Tax","Overtime Working Tax",as well as a tax bureau in Dalian suspending services when it snows.We notice that net citizens pay more attention to tax policy and the daily operation of tax systems,and also the fact that the interest pattern is undergoing deep adjustment and the social thoughts are diversified.In compliance with the trend of "Internet+",the tax system should think about how to improve its capacity in relevant online public opinion management,to reduce the occurrence of negative ones and their damage to its credibility,and even to benefit tax law practice by applying positive ones.Based on a large number of document research,the paper has analyzed the development background of tax related online public opinion management,put forward its definition,that is,the tax authorities integrate both online and offline resources,to research,respond to and lead online public opinions involving tax,by various management methods,including decision,plan,organization,personnel management,leadership,control and innovation,in order to keep it positive and establish good image of tax authorities,to enforce its credibility,tax law practice and social management.Taking Dalian tax system for example,the paper introduced its current situation regarding tax related online public opinion management,analyzed its deficiency and reasons,and put forward some proposals from the perspective of public management.First,enhance the level of tax law practice,the capacity in handling negative public opinion,and the credibility of tax authorities.Second,build professional team of public opinion management to increase its efficiency in relevant incidents and management.Third,integrate various social resources,to make use of public opinion,and increase its capacity to turn "challenge" into "opportunity".The last but not least,improve public opinion management law and regulations.