Research On Marketing Strategy Of Pingan Insuranee Inanyi Countyf

Under the favorable circumstances of economic environment,social environment and open people's concept,the development of China's insurance industry in recent years is obvious to all,and the market scale and product quantity have made great progress.Despite this,the current conflict between the rapid development of the insurance industry and the imperfect regulatory system is still outstanding.The difficulty of industry supervision has greatly increased.Many insurance companies are unable to provide high-quality insurance services in accordance with relevant regulatory requirements.The development of the insurance industry still competes with the market in the past,such as staking,mass marketing,and false price promotion.It is not conducive to the insurance company's own service quality and brand building,but also affects the healthy development of the entire insurance industry.To this end,the insurance company's market strategy can take the lead in market competition,gain customer recognition and brand building,and promote product sales growth.This paper takes Ping An Insurance An Yi market business development as an example,based on STP theory,4Ps marketing theory and macro-micro environmental analysis method,re-examines the dilemma and problems faced by insurance company market business marketing,and compares environmental analysis to compare Ping An insurance market The advantages and disadvantages of the business,market segmentation and positioning,and propose a viable marketing strategy.Firstly,this paper analyzes the research background and significance of this paper,expounds the current research status of insurance marketing related issues,and provides theoretical reference and reference for the research through review and analysis.Secondly,it focuses on the concept of marketing and insurance marketing,and establishes the conceptual standards of later research.Then introduce the marketing related theories,namely STP theory,4Ps theory,PEST macro environment analysis theory and SWOT microenvironment analysis theory,which laid a theoretical foundation for the development of the research process.Then,it introduces the current situation of its business marketing from product structure,marketing channel,marketing performance and marketing team,and analyzes the product problems,channel issues,promotion issues and team building problems faced by Ping An Insurance Anyi Market.Furthermore,it analyzes the macro-foundation of Ping An Insurance in the businessdevelopment of Anyi Market from the aspects of policy,economy,society and technology.Based on the SWOT analysis method,it expounds the advantages and disadvantages and opportunities and challenges of the current An Yi market business marketing.Finally,based on the STP market segmentation theory,the market segments in the An Yi market are analyzed,selected and positioned,and specific product marketing strategies are proposed from the perspectives of product strategy,channel strategy,promotion strategy,team building and service model optimization.Suggest.This paper not only deeply analyzes the problems faced by Ping An Insurance An Yi marketing,but also deeply reflects the current market development problems faced by the entire insurance industry.Full application of market segmentation theory and product marketing theory to develop a scientific marketing strategy is beneficial to the whole.Healthy development of the industry.