Research Of Marketing Strategy Of Children's Ping An Fu Product Of Gansu Branch Of Ping'an Life Insurance

As is known to all,China's insurance industry is in the midst of the speed up the development of new period,the insurance industry has penetrated into all aspects of social production and living,to safeguard the social stability,promote social security,improve the quality of people's life is of great significance.At present,the rapid development of China's insurance industry has been from industry will rise to the national will.With the problem of environmental pollution worsen,the children's major disease incidence increased year by year,especially leukemia in children's heavy disease accounted for as high as 40%,and the high cost of treatment,average household is hard to bear.At present,China has not yet developed suitable for children and children in the high-end pure security products.In order to make up for this market gap,to our children to provide a more comprehensive high protection,developed by the company launched the safety and safety of children safe and safe products came into being.Therefore,choosing the correct marketing strategy and guiding the sales practice with the correct marketing idea is very important for the marketing of children.It is of great practical significance to enhance the competitiveness of the company and ensure the stable operation of the society.Based on the theory of marketing environment analysis,the theory of marketing strategy and the theory of insurance marketing,this paper analyzes the security environment of Ping An Gansu,and analyzes the actual situation of Ping An Life Company from the 4P,4C and 4R marketing theories.To develop a set of 4R marketing theory as the core of Marketing Strategy of Children 's Ping An Fu Product of Gansu Branch of Ping'an Life Insurance.This paper discusses the marketing strategy of Ping An Life personal business children's safe and prosperous products,and puts forward the implementation guarantee of marketing strategy.This article has a practical significance for the sales of Ping An Fu products in Ping'an,Gansu Province,and also has some reference significance for the development of insurance industry insurance business.