Study On Integration And Development Of Tourism Resources In Zaozhuang City

Zaozhuang City,as the South Gate of Shandong Province,with the significant location advantage,is rich in tourism resources.But Zaozhuang tourism started late,the number of tourists is relatively small,tourism income is low,the level of tourism economic development is not high.One of the root causes of these problems is the low level of tourism resources development.This dissertation raises problems in the development of tourism resources in Zaozhuang City.(1)The tourist destination image is not bright.(2)The cultural connotation of tourism resources is not fully displayed.(3)The linkage development of tourism resources is insufficient.(4)The support and guarantee system for tourism development is not perfect.In order to enhance the competitiveness of tourism in Zaozhuang City,this dissertation is used by documentation,field method,statistical analysis and interviews to study on the integration and development of tourism resources in Zaozhuang City.With System Theory,the Core-Periphery Theory and Sustainable Development Theory as the theoretical bases of the integration and development of tourism resources,this dissertation argues that Integration and Development of Tourism Resources refers to the linkage development of tourism resources in a certain area according to the distinctive and unified image of tourist destination.The tourism area is divided into the core area of tourism and the periphery area of tourism.The core area of tourism drives the coordinated development of the periphery area of tourism,A wealth of tourism products and routes have been formed,and the support and guarantee system for tourism development has been continuously strengthened.The integration and development of tourism resources is not invariable but sustainable.The core area of tourism drives the coordinated development of the periphery area of tourism,and some potential periphery areas of tourism will rapidly develop into the core areas of tourism,so the integration and development system of tourism resource must be adjusted.The support and guarantee system for tourism development must be constantly improved to adapt to new tourism products and routes.Under the guidance of market-oriented principle,innovation principle,integrity principle,coordination principle and sustainable development principle,the integration and development mode of tourism resources suitable for Zaozhuang City is explored.This mode consists of four parts: the image of tourist destination,the layout of tourist space,tourist products and routes,and the support and guarantee system for tourism development.The specific strategies for the integration and development of tourism resources in Zaozhuang City are as follows:(1)With the most profound cultural connotation of Zaozhuang City as the theme,a distinctive and unified image of tourist destination is built.(2)Constructs a reasonable layout of tourism space suitable for the distinctive and unified image of tourism destination.Zaozhuang City is divided into four tourism areas: Historical Tourism Area,Red Tourism Area,Leisure Tourism Area and Ecology Tourism Area.(3)According to the layout of tourism space,integrates and designs tourism products and tourism routes including the products and routes of high-quality tourism,the product and route of shortdeep tourism,the products and routes of theme tourism and the products and routes of customized tourism.(4)We will establish a support and guarantee system for tourism development.Strengthens the construction of tourism infrastructure,optimizes tourism services,strengthens the promotion of tourism brands,and truly put the strategies of integration and development of the tourism resources in place.