Study On Marketing Strategy Of Electric Heating Table Under E-commerce Environment In Lou-di

In recent years,the rapid development of urbanization and the promulgation of the state's home appliances to the countryside,energy subsidies and other powerful policies introduced,making the rapid development of home appliance companies,but cannot be ignored is to enhance market demand,bringing home appliances more Development opportunities at the same time,it also faces many challenges.In this context,household electrical appliance enterprises not only to technological innovation,transformation and upgrading,but also based on the existing marketing strategy,the original product-oriented customer-oriented new marketing strategy to adapt to the rapid development of e-commerce era.At present,the Internet and other large-scale promotion of information technology,making the household electrical appliance enterprises have begun to use the relevant e-commerce technology and online shopping model,and gradually become the main way to profit electric table,Lou-di City,heating tables are also e-commerce environment Get large-scale development.Based on the background of e-commerce,this paper analyzes the marketing strategy of electric heating table products in Lou-di city,takes the e-commerce marketing theory as the foundation,give full play to the advantage of Lou-di city's electric heating table in e-commerce environment,Strategy.In order to achieve the above objectives,the main contents of this paper are as follows:First,it mainly expatiates on the research background and the significance of the topic selection,and summarizes the present research situation of the domestic and foreign e-commerce marketing strategy,and explains the research method and the technical route.Second,it mainly carries on the electronic commerce and the marketing theory and so on.Understanding of the definition of e-commerce,e-commerce classification,the advantages of e-commerce,and marketing mix theory were elaborated;thirdly,through the form of the questionnaire,the status quo of E-commerce development was analyzed in Lou-di city.To understand Lou-di City,the basic situation of e-commerce to carry out the heating table,and draw electricity table to carry out e-commerce application is not high,e-commerce logistics services imperfect,electronic payment security issues still exist problem;Fourthly,on the basis of the present situation analysis,the environment analysis of electric heating table products in the environment of e-commerce is mainly analyzed from macroscopic and microcosmic aspects in Lou-di city.Fifth,from the five aspects of product,price,channel,promotion and service,E-commerce marketing strategy improvement measures;sixth,based on the previous part of the study,summarize the full text of the conclusions.