| With the rapid development of society,people’s working pressure is also increasing as income grows.More and more people are willing to release pressure and enjoy spiritual life via tourism.As for a rather short holiday,people are more likely to choose to play in a park next to their homes.Therefore,the suburban forest park tourism with fresh air,beautiful landscape and long history of humanities is very popular with people.The number of forest parks has grown rapidly in recent years.However,most of them have problems such as the same or single tourism products,insufficient development of cultural heritage,large investment in tourism resources but low returns and added value under the development of tourism products,which has largely restricted the sustainable development of forest tourism.This paper takes the tourism product development of the Sanmenjiang National Forest Park as the research object,firstly combing the Chinese and foreign literatures and important theories comprehensively(specific theories include experience level,maslow demand level,consumer behavior,leisure economics,tourism experience,leisure level,etc.)as the theoretical support for the development and design of park tourism products,and secondly elaborates the location,geological and geomorphology,climate,hydrology,forest resources,forest vegetation,peripheral social economy and historical evolution of the Sanmenjiang National Forest Park through field research,expert consultation and visit,data analysis and other methods.Then,SWOT analysis was used to comprehensively analyze the conditions of the development of the Sanmenjiang National Forest Park,and the conclusion was drawn that the advantages of the development of the tourism products in the Sanmenjiang National Forest Park were greater than the disadvantages,the opportunities were greater than the challenges.Finally,based on this analysis,the development theme,functional area division and tourism product development strategy of the park were reasonably positioned and planned and designed,aiming to build the Sanmenjiang National Forest Park into a tourist attraction dominated by leisure,appreciation,recuperation,sports and popular science.It is hoped that the study in this paper can provide referable theoretical guidance and practical reference for the tourism product development of the Sanmenjiang National Forest Park,promote the sustainable development of the park management and finally build it into a national forest park with characteristics. |
