Research On The Development Of Sports Tourism Products Of Zhuque National Forest Park Based On RMP Theory

In recent years,the rise of sports tourism to the development of the tourism industry pointed out a new direction,Zhu Que National Forest Park with the advantages of the development of sports tourism,focus on the development of sports tourism products,sports tourism brand Zhu Q ue scenic tourism development trend.How to make full use of existing resources to meet the needs of the market to develop sports tourism products,resource advantages and market demand to products for the perfect match and integration of Zhu Q ue Park sports tourism product development imperative.In this paper,in the perspective of RMP theory,using the met hod of literature,field investigation,expert interview method,questionnaire survey and mathematical statistics,the Zhu Que National Forest Park of sports tourism resources,tourism market demand and product design were analyzed.In Zhu Que Park tourist resources and on the basis of the classification and evaluation of landscape quality,categorizing scenic sports tourism resources,then according to the characteristics and the tourist market demand,combined with the scenic area has been the development of sports tourism products,Zhu Q ue National Forest Park to the development of sports tourism products and development strategy.The main research conclusions are as follows:Zhu Que National Forest Park has rich sports tourism resources,high resource value and tourism value,and has strong ability to transform sports tourism products and high development prospects.Can develop sports tourism products are casual,exciting,watching sports,fitness and festiva l folk-custom five categories,specifically the forest bath,ice and snow rides,directional cross-country Mountain Day,mountain bike race,college students and jan performance projects,such as the scenic spot can be synchronous series of security measures,improve the scenic transportation system,to provide professional human resources guarantee,strengthen the security system and build the policy rule of law guarantee system,and the integrated use of various marketing methods will sports tourism projects to the market.Is most suited to enjoy Zhu Que National Forest Park of sports tourism project group's age should be 7-65 teenagers,middle-aged tourists,visitors of sports tourism consumption is expected within 600 yuan more.