Research On Public Praise Marketing Strategy Of D Enterprise Daily Commodities Based On Internet We Media

The 21st century is an era of rapid development of information technology.It is an era of knowledge and information explosion.In particular,the application of information technology to the Internet field has continuously impacted and changed traditional information dissemination and product marketing.At the same time,the Internet 2.0 technology that emerged at the same time makes the role of the original product suppliers and users of the products change their status on the network,and the transmission of information and knowledge between them is not the previous channel and method,using Internet technology.And the platform has become the mainstream,and the network-based self-media communication mode has become the main channel,and people's lives are subtly changing.This paper firstly expounds the preliminary research foundations of self-media,word-of-mouth marketing and word-of-mouth marketing strategies at home and abroad.According to the research purpose and scope of this paper,the research ideas,main contents,research methods,key points,difficulties,major innovations,and key solutions are proposed.The problem is to design the basic framework of the article.The paper also reviews the researches on media,internet marketing,word of mouth,word-of-mouth marketing,and self-media marketing,and summarizes the related concepts of network self-media,word-of-mouth communication,word-of-mouth marketing,etc.,and further studies the power of Internet communication to China.The influence of the class of people,the characteristics and development of China's self-media,especially the network from the media,the characteristics and development of the word-of-mouth marketing of daily-use goods under the media,and the analysis of the network's self-media dissemination cases and influence.Taking D company as an example,this paper makes an empirical study on the marketing of daily commodities,analyzes the current marketing characteristics and marketing mode of D company,analyses the success and failure of the enterprise's daily commodity marketing,finds out the problems encountered in the process of D company's daily commodity marketing and its reasons,and puts forward the network we media of the daily use commodity of D company.The motivation and necessity of the word-of-mouth marketing.Based on this,the word of mouth marketing strategy of D company's daily products under the network is proposed.First,the word of mouth marketing strategy of the traditional non touch net people is studied.Under the environment of We Chat,it is proposed that D company's daily commodity word of mouth marketing strategy is put forward,and the daily product word of mouth marketing mode under the network we media is constructed,and the network we media is designed.The specific operation and implementation plan of the word of mouth marketing mode for daily commodities.Finally,in order to better implement the word of mouth marketing strategy,this paper puts forward the guarantee measures for the implementation of the D company's daily commodity word of mouth marketing strategy under the network from the media.First,the construction of the traditional non touches people's word of mouth marketing channel,the construction of the WOM marketing platform under the network from the media,and the publicity of the word of mouth marketing under the network from the media.At the same time,we will set up and train the word of mouth marketing team from the media.