Research On Marketing Strategy Of Nanchang Letu International Youth Hostel

International youth hostels have been developing in China for nearly two decades,increasing at an explosive rate.Currently,there are more than two hundred and seventy-five major cities and villages throughout the mainland.There are four of Jiangxi province,is located in yiyang Wuyuan county of Wuyuan Xiaolu international youth hostel,located in Jingdezhen international youth hostel to startan and Jingdezhen Xiaolu international youth hostel,and is located in the provincial capital of Nanchang Letu international youth hostel.While the international youth hostel is thriving in China,it is accompanied by the problems caused by localization integration.In 2013,Nanchang international youth hostel,the first international youth hostel in Nanchang,opened in the xihu district of Nanchang city.After the renovation of 2014,the hostel has formed the size of 16 rooms,which is the communication and rest stop for the vast majority of friends who walk on the road.Based on current situation of Nanchang international youth hostel management way of theoretical analysis,starting from the actual investigation,put forward marketing strategies in the aspects of the insufficiency,through the research on the relevant theories of marketing management,combined with the actual situation of Nanchang international youth hostel way of,put forward suitable for the development of the marketing strategy of ascension is also a theory of the localization of international hotel practice of.After reviewing the research results of international youth hostels at home and abroad,this paper analyzes the marketing strategies of Nanchang Letu international youth hostel based on the related theories of marketing management.According to the STP theory,the market is divided into consumers with different needs and purchasing power.From the marketing strategy of 7Ps,it is specific to the product strategy based on humanistic service and cultural brand positioning.Pricing strategy combining cost orientation and demand orientation;Channel strategies for direct marketing and indirect marketing;Thematic and youth promotion strategies;Staff strategy for both customers and employees;And tangible display strategies and process strategies.Nanchang international youth hostel way of marketing strategy,is the composite of a variety of strategies,through a variety of strategies of mutual cooperation,coordination effect,in order to fully tap the Nanchang joy way its internal marketing value and market potential,to better realize the common development of youth hostel and social benefits,for young travelers to provide more comfortable travel experience.