Carbide Cutting Tools Marketing Strategy Of G Company In Fujian

Carbide-tipped tool is the basic industry of national economy,carbide processing technology is the only way to increase comprehensive national power,safeguard national security and construct the great power of the world.Since 2005,G company began to research and develop the production line of the carbide cutting tools,to expend the cutting tool market,including the cutting tool market in Fujian.However,in recent years,because of the development of different cutting tools brands,Zhuzhou Cemented Carbide Group and Achtech,and foreign factories set up offices in Fujian,the competition is more and more competitive.Moreover,the average annal growth rate of the cutting tool products of G company in Fujian is lower than the rate in the countrywide,this brought great challenges to G company's marketing in Fujian region.After analyzing the market environment and competition environment,according the advantage of the production of G company,G company develop sales strategies and models which is suitable for Fujian market,and this will help G company to achieve a higher market shares.Firstly,this article starts from the analyzing of the current sales environment of G company in Fujian province,and also tries to analyze the current situation and development trend of cutting tool market,as well as the characteristics of competitors and different cutting tool brands in the market.Secondly,analyze the situation of Fujian market and G company,and G company find itself a position in the market.Furthermore,through the SWOT model and 4Cs marketing theory,G company arrange the optimal strategy in Fujian market.According to the analysis,this paper determines the market of G company in Fujian should be the second and third gradient,and the best way is giving the priority development and expansion for the 3C,mould,automobile industry customers and the market in the south of Fujian and west of Fujian,G company should give full play to the advantages of our strong products and seize the opportunity of industrial upgrading in Fujian.Finally,in marketing,we should pay attention to the needs of customers and conduct multi-level customer communication.This article is divided into seven chapters,chapter one is the introduction;the second chapter tries to introduce the relevant theoretical basis;the third chapter,analysis of the cutting tool industry base on the Porter's Five Forces and strategic cluster;the fourth chapter,analysis the market of Fujian,the area of market segmentation and market position for G company;The fifth chapter,analysis the optimal strategy of G company base on SWOT model;the sixth chapter,analysis the marketing strategy of G company base on 4C theory;The seventh chapter is the conclusion and prospect for G company.This article is trying to provide some suggestions and relevant references to improve the marketing strategy for G company.