Research Of Zhangzidao Fishery's Brand Gradient Promotion Strategy

China has joined WTO 5 year, the market competition already entered from the product competition to the brand competition stage, but as a result of the thought idea backward as well as the science and technology level restriction, agricultural enterprise's brand influence fell behind throughout and other professions. From this brings the result is the high value product only can sell the low price actually, the value and the price serious deviation causes the agricultural enterprise faced with the huge survival crisis. How changes the agricultural enterprise resources superiority strongly, the market superiority is weak, the product superiority strong, the brand superiority is weak, the quality superiority strong, the price superiority is weak, disseminates strongly, the conformity interpersonally disseminates weakly, the profession superiority strong, the industrial superiority weak aspect is the important issue which the enterprise urgent needs to solve.The mentality decision outlet, must change the agricultural enterprise this kind of disadvantageous aspect, must stand in the strategic altitude, through has already stepped onto the brand internationalization path with the overseas agricultural enterprise's contrast discovery overseas agricultural enterprise. The consumer purchases the product even more to pay great attention to is the brand safeguard, they are willing to pay more moneys to purchase, the safe product healthily, but the brand is precisely the quality product powerful safeguard. Not only the brand is an enterprise, is the consumer, also is the society, only then by the consumer, the brand which is approved by the society is the true brand. Therefore the brand promotion should take the consumer as a core, thought the consumer thought, is the consumer to need, the brand can approve by the consumer, the brand value only then can promote unceasingly, can realize the brand loyalty, thus enhances the enterprise the profit, the realization enterprise's sustainable development.This article through to the Dalian Zhangzidao Fishery Group Limited liabilitycompany marketing environment analysis, including the market condition analysis, the competition condition analysis, summarizes company's superiority and the inferiority as well as the market opportunity and the threat, definite brand promotion support system, thus constructs the Zhangzidao brand gradient promotion system, including the quality image promotion, the brand image promotion, the brand value promotion as well as the brand manages four aspects, in this foundation, realizes the Zhangzidao brand gradient promotion through the brand promotion strategy.