Research On Fruit Distribution Network Of Xinjiang W Supermarket Based On Agricultural Supermarket

With the accelerating development of agricultural industrialization,high-quality agricultural products urgently need to seek a broader market,and agricultural super-trace is increasingly concerned by governments at all levels,buyers,and agricultural practitioners.As a necessity for people's lives,fresh fruits are increasing year by year.In addition to pursuing freshness and health,deliciousness and characteristics have become an indispensable option in people's selection criteria.Xinjiang is the "hometown of fruits and vegetables" in western China.Its unique geographical environment and warm and humid climate make Xinjiang's unique fruits a favorite among people in the country.As supermarkets that are mainly purchased in various regions of the city,they have assumed responsibility for providing these fruits to the majority of residents.How to provide consumers with healthier,fresher,safe and low-cost fruits,and the distribution of agricultural Supermarkets has become an important bridge.The paper takes W supermarket,a representative enterprise in Xinjiang,as the research object.Firstly,it analyzes the problems existing in W supermarkets in the distribution of fresh fruits and agricultural products.After summarizing the relevant researches of various domestic and foreign scholars on agricultural docking,it puts forward the development of W supermarkets in Xinjiang.Based on the analysis of the necessity of agricultural super-butting fruit distribution;Secondly,the construction of a fruit distribution network based on super agricultural docking under the premise of satisfying the needs of users at all levels of the distribution network,improving distribution efficiency,and achieving platform information sharing,with W supermarket as the middle In the link,this distribution network is abstracted into a three-tier network structure,and the composition,functions,and operational flow of each level are analyzed.Finally,the paper establishes a logistics distribution center for W supermarkets that takes into account the connection of fruit farmers,through the entire Xinjiang cooperative.The distribution situation and the future business expansion of supermarket stores will be determined from the perspective of alternative areas,and from the logistics parks and logistics centers in the "13th Five-Year Plan for the Development of Xinjiang Logistics",the three alternative addresses will be determined and combined together.The external factors and internal factors of the distribution center site selection form the distribution cost index Four dimensions of fresh fruit characteristics,environmental factors,and business entities,and 13 indicators were refined to construct an evaluation index system for the location selection of supermarket distribution centers in W,and to use the TOPSIS method based on hierarchical weights for the distribution of W supermarkets in Xinjiang.The center selects the best solution.The development of agricultural supermarkets in Xinjiang local supermarkets to simplify the flow of fruit from the field to consumers,to achieve the tripartite win of fanners,supermarkets and consumers has a certain positive impact.