Implementation Of Ice And Snow Tourism Industry Policy In Heilongjiang Province And Countermeasure Research

The development of ice and snow tourism has always been the focus of government work at all levels.On December 26,2016,The 13th five-year Plan for the Development of Tourism takes ice and snow tourism as a key development project.The 2018 White Paper on China's Ice and Snow Industry points out that China's ice and snow industry has entered the lane of rapid development.At the same time,the 2022 Beijing Winter Olympic Games will promote ice and snow tourism into a period of rapid rise,the era of mass ice and snow tourism has arrived.The state has promulgated a series of ice and snow tourism industry policies to promote the development of ice and snow tourism,at the same time,the provinces of the country have also actively responded to the call of the state to develop ice and snow industry.Heilongjiang Province The absolute position of the major provinces for the development of ice and snow tourism in China is in danger,and the implementation effect of the relevant policies also affects the development of ice and snow tourism industry in Heilongjiang Province.Starting from the definition of the concept of ice and snow tourism industry policy,this paper expounds the theoretical model of policy implementation,the mutual adjustment model of policy implementation and the application of political system theory in the implementation of ice and snow tourism industry policy in Heilongjiang Province.The basic situation of the implementation of ice and snow tourism industry policy in Heilongjiang Province is summarized.Through the induction of the ways of implementing the policy from 2014 to 2018,this paper analyzes the promoting effect of the legal way,the financial way,the administrative way and the propaganda way on the ice and snow tourism industry in Heilongjiang Province.This paper also combs the existing problems and corresponding causes in the implementation of the policy of ice and snow tourism industry,and reveals that the construction of tourism credit system in Heilongjiang Province is not perfect.Government departments are driven by interests,the government lacks supervision over the ice and snow tourism market,the effect of policy publicity is not good and the quality of policy implementers is low,and the supporting policies for the implementation of the policies are not perfect and the implementation of the policies is low.The reasons for the problems in the policy implementation of ice and snow tourism industry in Heilongjiang Province are explained from four aspects:the unscientific policy propaganda strategy and the imperfect training mechanism of policy implementers.By using the methods of comparative analysis and literature research,this paper studies the relevant literature of ice and snow tourism industry policy at home and abroad,and draws lessons from the Swiss state of Berne,Quebec,Canada.The experience of Hokkaido Government in the implementation of Ice and Snow Industry Policy in Japan,and the country In order to promote the policy experience of ice and snow tourism development in Jilin Province,Liaoning Province and Beijing,combined with the current situation of policy implementation in the province,this paper puts forward some countermeasures and suggestions that can effectively improve the implementation of ice and snow tourism industry policy in Heilongjiang Province.It mainly includes:perfecting the supervision and regulation system of ice and snow tourism market,strengthening the construction of ice and snow tourism management service credit system;We should optimize the administrative examination and approval process of ice and snow tourism industry,increase the publicity of government affairs in the implementation of ice and snow tourism policy,clarify the responsibilities of relevant departments,strengthen the comprehensive supervision of ice and snow tourism market,and make use of Internet government service to improve efficiency.Innovate the way of policy propaganda,improve the ability of public opinion to deal with public opinion;drum The ice and snow tourism professionals in colleges and universities should be encouraged to participate in civil servants' examination,carry out the incentive mechanism of policy implementation talent competition,and improve the training system of policy implementers.