Research On Personality Experience And Development Of " Internet Hotspot Chongqing" Urban Tourism

In the Internet era,the rise of popular video platforms such as short videos and live broadcasts has triggered various types of internet hotspot phenomenon.Under the stimulation of media from ‘Tik Tok’,Chongqing has become a “internet hotspot city”,bringing a large number of tourists.The internet hotspot phenomenon can bring a large number of tourists in a short period of time,but the "hot spot" to "outdated" is the normal state of the development of internet hotspot phenomenon.Moreover,the speed of the network red hotspot update quickly,which has caused thinking about the internet hotspot phenomenon.Based on the ‘Tik Tok’,this study adopts the content analysis method to analyze the personality experience of Chongqing urban tourism under the internet hotspot phenomenon.The combination of internet hotspot phenomenon and tourism is a topic that has only appeared in recent years.The author has searched the ‘CNKI’,there is no relevant literature in this respect.This research starts with literature review on internet hotspot and tourism,urban tourism,tourism experience,content analysis and tourism research.The author expounds the related concepts and theoretical foundations,and discusses the urban tourism personality experience from the two levels of experience economy and tourism experience,urban tourism and urban personality.In terms of research methods,this paper mainly uses content analysis methods.Content analysis is mostly used to directly analyze text and image content.The author refers to the relevant methods of video analysis,and combines the characteristics of ‘Tik Tok’ to convert video content into text information.The author converts video into text from three aspects: text,voice,and scene.In the research design,the author collected 400 video as the research sample,The author convert the video into text and form a summary text.According to the rooted theory method,the author summarizes and refines the text content from three levels: open coding,main axis coding and selective coding.The author finally got 16 three-level categories,6 second-level categories,and 4 first-level categories,and constructed an analysis system for Chongqing’s urban tourism personality experience.According to the content analysis method,the author performs word segmentation,word frequency and social network analysis operations on text content.Combining the word frequency and experience analysis system,the author deeply analyzes the personalized experience of Chongqing urban tourism from four aspects of "the landscape experience,the dynamic experience,the amorous feelings experience and the famous city experience".Combining with the basic situation and background of Chongqing,the author analyzes the causes of Chongqing’s internet hotspot phenomenon.The author sums up several charm characteristics of Chongqing urban tourism,“three-dimensional landscape city,dynamic crossing city,charming mountain city night scene,fashion style city,hero historical city”.Finally,this study explores how to fully release the charm of Chongqing’s urban tourism and make recommendations for the development of urban tourism.